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Media are all-surounding. They determine and influence how we understand and interact with the world around us. Media structure and disseminate information and shape our culture with their stories, programmes, performances, exhibitions, collections and data. The Media Studies department at the UvA is a leading international institute in the field of media archaeology, the creative industry, datafication, digital methods and information analysis.

There are two educational programmes: Media and Culture and Media and Information. Each section has a specific medium, medium type or related cultural practice as a starting point for further study. At the same time, they explore objects, methods and concepts across the entire breadth of Media Studies.

Media and Culture

The study of media and culture has two main entry points: it studies the culture of the media, with its production practices, programme formats and cultural forms (such as genres), and the media in culture. Production and consumption culture are examined together and considered from the viewpoint of the spectator, user and navigator. With the advent of new media, media production and consumption are constantly changing and facing new challenges (think of mobile screens, media formats and new users in the culture market). 

The second entry point, the study of media in culture, looks at the content of films, the use of screens in and outside the home and software and apps on mobile devices. As we move from informational to social media, online culture increasingly shapes our social behaviour and tastes. 

The education programme of Media and Culture consists of film studies and cross-media culture. Research focuses on both theory and practice and devotes attention to audio-visual and digital culture. Media and culture tackles broad questions about the cultural origin of media, its effects on the user and the viewer and studies the history and archaeology of media. It also approaches the media from other disciplines such as cultural studies, political economy and critical theory. Media theory, in all its medium-specific diversity, forms an important part of this. 

Media and Information

Both in our private lives and in our work, we constantly use and produce information. We live in an information age, we use information technologies and we have an information economy. Information - in digital repositories, in our apps and in user environments - has become central to the arts, humanities, journalism and the creative industries through all forms of media. 

Media and Information gives students the necessary theoretical, historical, methodological and practical competences to solve issues related to the influence of this information on the digital and non-digital social environment. Students also learn to participate professionally and innovatively in this exciting, rapidly changing and growing field.