'Those beasts don’t belong in our country.' 'They’ve already bitten dozens of sheep to death, and that's bad enough. What if one of them attacks a child?’ These are just some of the reactions on social media about wolves, which have made a return to the Netherlands after 150 years. How can we ensure that public opinion towards wolves becomes favourable again? Communication Science students pondered that question in a course that included the Dutch Society for the Protection of Animals as a 'client'.