Psychology: Social Influence (track)

How can we effectively understand and influence human behaviour? Why do some advertising campaigns succeed with emotional appeals, while others miss the mark? How do we influence everyday choices, like discouraging cycling in pedestrian areas or using reusable water bottles? Also, how can we influence human behaviour to contribute to navigating complex issues such as misinformation and climate change? For governments, organisations and companies, influencing the behaviours of consumers and citizens is a critical pathway to reaching their goals. For many problems, the technology and physical solutions are well-understood, but people are not following the best course of action yet. In this master’s programme, you’ll learn to develop strategies that effectively inspire action.