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This programme addresses communication processes that are intended to achieve specific persuasive goals in marketing and health communication. With the digitisation of the media, marketing- and health communication are increasingly shifting towards more personalised and hidden forms of persuasion such as data-driven advertising, health apps, or the use of influencers. Study both the opportunities and challenges of modern and more traditional forms of persuasive communication.
đ World-class scholars
I was curious to learn the most effective techniques to communicate as a professional marketer.Student Angela Bonanno about her experiences Read more
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