Fashion is ubiquitous as a social phenomenon and has a significant role in the global marketplace and in cultural industries as well as in our audiovisual, digital and multicultural world. This course will take you on a journey of theorising fashion and dress in their popular conceptions, academic definitions and professional practices.
Although fashion is often regarded as superficial and deceptive as it presents delightful, dazzling images which trigger endless consumption, in scholarly circles, the subject has evolved from a subaltern domain to a crucial field of study that draws from various disciplines, such as Media and Cultural Studies. Scholars have been particularly interested in the complex interaction between individuals and institutions within the fashion system and in the oppressive as well as the potentially subversive function of fashion.
We will explore the ways in which fashion can work as a tool to construct, perform and transgress identities, exert political agency, and make sense of our incongruent memories and fantasies. We will thus investigate the multivalences and contradictions of fashion – as materiality, discourse, and industry – which is simultaneously a capitalist tool for shaping mass consciousness, consumers’ orientations and needs, and for enabling self-transformation and the manifestation of affects and desires that can often only be expressed sartorially. These are some of the topics that will be closely and critically addressed as we look at how fashion performs itself in art, runway shows, social media, television, film, advertising, and everyday life.
This Open UvA Course is part of the Faculty of Humanities' public programme. Beside Open UvA Courses, the public programme also comprises special lectures and series of courses. The public programme is intended for alumni, employees looking for extra training, and all others who are interested in art, culture, philosophy, language and literature, history and religion.