Andrea Weihrauch is Associate Professor of Marketing and Consumer Psychology at Amsterdam Business School, University of Amsterdam. She earned her PhD from Johannes Gutenberg University (Germany) and completed postdoctoral training at KU Leuven (Belgium), with visiting appointments at London Business School (UK), the University of Southern California (US), and Stanford University (US). 

Her research examines consumer responses to emerging technologies—such as AI, humanoid robots, and human enhancement—and how technological innovation can promote consumer well-being and societal impact, with a focus on ethics, (in)equality, privacy, and vulnerable consumers. Her work is published in leading journals including Journal of Marketing and Journal of Consumer Psychology and has received funding from the Dutch Research Council (NWO) through a public–private partnership grant. For her research, she collaborates with organizations such as UNICEF, ING, and the Dutch Tax Authorities, and has delivered keynote talks internationally, including at the White House under the Biden Administration and at Web Summit AI.

Andrea currently serves as Associate Editor at the Journal of Interactive Marketing.

In addition to research, Andrea teaches “Psychology of Technology” in the Executive MBA and MSc programs and is the recipient of the faculty’s Best Lecturer Award.