Dr. U. (Umut) Konus

Faculteit Economie en Bedrijfskunde

Sectie Marketing

Fotograaf: Umut Konus

Bezoekadres

Plantage Muidergracht 12
Kamernummer: M2.05

Postadres

Postbus 15953
1001 NL Amsterdam

Contactgegevens

Profile

Positions

Associate Professor of Marketing

Research interests

Marketing Analytics, Modeling, Multichannel Management, Attibution, Path-to-Purchase, Customer Journeys, Customer Experience, E-Marketing, Mobile Marketing, Social Media Marketing, Customer Relationship Management

Dissertation title

Essays on Multichannel Customer Managament (2010) University of Groningen

Prizes and honours

European Academic Award for Best PhD Thesis in e-marketing, crosschannel and innovation in distance selling: (by ESC & La Poste France), October 2010

Best Paper in Media Research and Planning. ANZMAC – Austrailan & New Zealand Marketing Academy, 2012

Finalist, ISMS - Marketing Science Institute Practice Prize Competition, 2011-2012.

International ties

Associate Editor: Business Research Quarterly

Reviewer: Journal of Retailing, Journal of Interactive Marketing, International Journal of Research in Marketing, Journal of Service Research, Journal of Service Management, Journal of the Operational Research Society, EMAC (European Marketing Academy) Conference

Curriculum Vitae

CV
Teaching

Teaching activities

Current year

Digital Marketing and Analytics

Quantitative Marketing

Previous years

Management Research Methods II

Theories of Marketing

Master Thesis Proposal (Marketing Track)

Marketing Strategy

International Marketing (RuG)

Multivariate Data Analysis (RuG)

New Media, Entrepreneurship and Innovation (TU/e)

New Product Development Processes (TU/e)

Course materials are available through the UvA Blackboard Server.
Publications

“Customer Channel Migration and Firm Choice: The Effects of Cross-Channel Competition”, (2017) Li, Jing; Umut Konuş, Fred Langerak and Matthieu Weggeman. International Journal of Electronic Commerce. 21 (1), 8-42

“The Hare and the Tortoise: Are Early Adopters of Online Channel Really More Profitable?”, Li, Jing, Umut Konuş, Koen Pauwels and Fred Langerak (2015) Journal of Retailing, 91 (2), 289-308.

“Multichannel Customer Segmentation: Does the After-Sales Channel Matter?: A Replication and Extension”, De Keyzer, Arne, Jeroen Schepers and Umut Konuş, (2015), International Journal of Research in Marketing, (4) 453-456.

“Customer Responses to Channel Migration Strategies Toward the E-channel”, Debra Trampe, Umut Konuş and Peter C. Verhoef (2014), Journal of Interactive Marketing, 28 (4), 257-270

“The Effect of Search Channel Elimination on Purchase Incidence, Order Size and Channel Choice”, Konuş, Umut; Peter C. Verhoef and Scott A. Neslin (2014) International Journal of Research in Marketing, 31 (1), 49-64

“Better Customer Insight – In Real Time”, MacDonald, Emma; Hugh Wilson and, Umut Konuş. (2012) Harvard Business Review (global edition), September, 102-108.

“Multichannel Shopper Segments and Their Antecedents”, Konuş, Umut; Peter C. Verhoef and Scott A. Neslin. (2008) Journal of Retailing, 84(4), 398-413
Publicaties
- refereed (11)
- supervised theses (1)
2025

Hamelberg, K., de Ruijter, J. C., van Dolen, W. M., & Konus, U. (2025). Finding the Right Voice: How CEO Communication on the Russia-Ukraine War Drives Public Engagement and Digital Activism. Journal of Public Policy & Marketing, 44(1), 140-159. https://doi.org/10.1177/07439156241230910

2024

Dikareva-Brugman, A., Guyt, J. Y., & Konus, U. (2024). The Impact of Forced and Reinforced Channel Migration Strategies on Churn: Evidence from a Quasi-Natural Experiment. Journal of Interactive Marketing, 59(1), 19-41. https://doi.org/10.1177/10949968231173885 [details]
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2021

Dikareva-Brugman, A., Konus, U., & Guyt, J. Y. (2021). Steering Customers to Online Channels: An Empirical Analysis of Customer Needs and Marketing Interventions. In Proceedings of the European Marketing Academy: 50th Annual European Marketing Academy Conference (EMAC), Madrid, Spain, 25-28 May 2021 (pp. 10-12). European Marketing Academy. http://proceedings.emac-online.org/index.cfm?abstractid=A2021-102340 [details]

Dinsmore, J., Swani, K., Goodrich, K., & Konus, U. (2021). Introduction: Advancing understanding of mobile applications in marketing. Journal of Business Research, 126, 361-362. https://doi.org/10.1016/j.jbusres.2021.01.005

2017

Li, J., Konuş, U., Langerak, F., & Weggeman, M. C. D. P. (2017). Customer Channel Migration and Firm Choice: The Effects of Cross-Channel Competition. International Journal of Electronic Commerce, 21(1), 8-42. https://doi.org/10.1080/10864415.2016.1204186 [details]
Download

2015

De Keyzer, A., Schepers, J., & Konuş, U. (2015). Multichannel Customer Segmentation: Does the After-Sales Channel Matter?: A Replication and Extension. International Journal of Research in Marketing, 32(4), 453-456. https://doi.org/10.1016/j.ijresmar.2015.09.005 [details]

Li, J., Konuş, U., Pauwels, K., & Langerak, F. (2015). The Hare and the Tortoise: Are Early Adopters of Online Channel Really More Profitable? Journal of Retailing, 91(2), 289-308. https://doi.org/10.1016/j.jretai.2015.01.001 [details]

2014

Konus, U., Neslin, S. A., & Verhoef, P. C. (2014). The Effect of Search Channel Elimination on Purchase Incidence, Order Size and Channel Choice. International Journal of Research in Marketing, 31(1), 49-64. https://doi.org/10.1016/j.ijresmar.2013.07.008

Trampe, D., Konuş, U., & Verhoef, P. C. (2014). Customer Responses to Channel Migration Strategies Toward the E-channel. Journal of Interactive Marketing, 28(4), 257-270. https://doi.org/10.1016/j.intmar.2014.05.001 [details]

2012

Macdonald, E. K., Wilson, H. N., & Konus, U. (2012). Better Customer Insight – In Real Time. Harvard Business Review, 102-108. https://hbr.org/2012/09/better-customer-insight-in-real-time

2008

Konus, U., Verhoef, P. C., & Neslin, S. A. (2008). Multichannel Shopper Segments and Their Antecedents. Journal of Retailing, 84(4), 398-413. https://doi.org/10.1016/j.jretai.2008.09.002
2024

Dikareva, A. (2024). Transforming customer care: Essays on channel migration strategies and predictive analytics. [Thesis, fully internal, Universiteit van Amsterdam]. [details]
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This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
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