Dr. U. (Umut) Konus
- Plantage Muidergracht 12
- Room number: M2.05
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Postbus 15953
1001 NL Amsterdam
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Profile
Positions
Associate Professor of Marketing
Research interests
Marketing Analytics, Modeling, Multichannel Management, Attibution, Path-to-Purchase, Customer Journeys, Customer Experience, E-Marketing, Mobile Marketing, Social Media Marketing, Customer Relationship Management
Dissertation title
Essays on Multichannel Customer Managament (2010) University of Groningen
Prizes and honours
European Academic Award for Best PhD Thesis in e-marketing, crosschannel and innovation in distance selling: (by ESC & La Poste France), October 2010
Best Paper in Media Research and Planning. ANZMAC – Austrailan & New Zealand Marketing Academy, 2012
Finalist, ISMS - Marketing Science Institute Practice Prize Competition, 2011-2012.
International ties
Associate Editor: Business Research Quarterly
Reviewer: Journal of Retailing, Journal of Interactive Marketing, International Journal of Research in Marketing, Journal of Service Research, Journal of Service Management, Journal of the Operational Research Society, EMAC (European Marketing Academy) Conference
Curriculum Vitae
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Teaching
Teaching activities
Current year
Digital Marketing and Analytics
Quantitative Marketing
Previous years
Management Research Methods II
Theories of Marketing
Master Thesis Proposal (Marketing Track)
Marketing Strategy
International Marketing (RuG)
Multivariate Data Analysis (RuG)
New Media, Entrepreneurship and Innovation (TU/e)
New Product Development Processes (TU/e)
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Publications
“Customer Channel Migration and Firm Choice: The Effects of Cross-Channel Competition”, (2017) Li, Jing; Umut Konuş, Fred Langerak and Matthieu Weggeman. International Journal of Electronic Commerce. 21 (1), 8-42
“The Hare and the Tortoise: Are Early Adopters of Online Channel Really More Profitable?”, Li, Jing, Umut Konuş, Koen Pauwels and Fred Langerak (2015) Journal of Retailing, 91 (2), 289-308.
“Multichannel Customer Segmentation: Does the After-Sales Channel Matter?: A Replication and Extension”, De Keyzer, Arne, Jeroen Schepers and Umut Konuş, (2015), International Journal of Research in Marketing, (4) 453-456.
“Customer Responses to Channel Migration Strategies Toward the E-channel”, Debra Trampe, Umut Konuş and Peter C. Verhoef (2014), Journal of Interactive Marketing, 28 (4), 257-270
“The Effect of Search Channel Elimination on Purchase Incidence, Order Size and Channel Choice”, Konuş, Umut; Peter C. Verhoef and Scott A. Neslin (2014) International Journal of Research in Marketing, 31 (1), 49-64
“Better Customer Insight – In Real Time”, MacDonald, Emma; Hugh Wilson and, Umut Konuş. (2012) Harvard Business Review (global edition), September, 102-108.
“Multichannel Shopper Segments and Their Antecedents”, Konuş, Umut; Peter C. Verhoef and Scott A. Neslin. (2008) Journal of Retailing, 84(4), 398-413
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Publications
2024
- Dikareva-Brugman, A., Guyt, J. Y., & Konus, U. (2024). The Impact of Forced and Reinforced Channel Migration Strategies on Churn: Evidence from a Quasi-Natural Experiment. Journal of Interactive Marketing, 59(1), 19-41. https://doi.org/10.1177/10949968231173885
- Hamelberg, K., de Ruijter, J. C., van Dolen, W. M., & Konus, U. (2024). Finding the Right Voice: How CEO Communication on the Russia-Ukraine War Drives Public Engagement and Digital Activism. Journal of Public Policy & Marketing. Advance online publication. https://doi.org/10.1177/07439156241230910
2021
- Dikareva-Brugman, A., Konus, U., & Guyt, J. Y. (2021). Steering Customers to Online Channels: An Empirical Analysis of Customer Needs and Marketing Interventions. In Proceedings of the European Marketing Academy: 50th Annual European Marketing Academy Conference (EMAC), Madrid, Spain, 25-28 May 2021 (pp. 10-12). European Marketing Academy. http://proceedings.emac-online.org/index.cfm?abstractid=A2021-102340 [details]
- Konus, U., Dinsmore, J., Swani, K., & Goodrich, K. (2021). Introduction: Advancing understanding of mobile applications in marketing. Journal of Business Research, 126, 361-362.
2017
Li, J., Konuş, U., Langerak, F., & Weggeman, M. C. D. P. (2017). Customer Channel Migration and Firm Choice: The Effects of Cross-Channel Competition. International Journal of Electronic Commerce, 21(1), 8-42. https://doi.org/10.1080/10864415.2016.1204186 [details]
2015
- De Keyzer, A., Schepers, J., & Konuş, U. (2015). Multichannel Customer Segmentation: Does the After-Sales Channel Matter?: A Replication and Extension. International Journal of Research in Marketing, 32(4), 453-456. https://doi.org/10.1016/j.ijresmar.2015.09.005 [details]
- Li, J., Konuş, U., Pauwels, K., & Langerak, F. (2015). The Hare and the Tortoise: Are Early Adopters of Online Channel Really More Profitable? Journal of Retailing, 91(2), 289-308. https://doi.org/10.1016/j.jretai.2015.01.001 [details]
2014
- Konus, U., Neslin, S. A., & Verhoef, P. C. (2014). The Effect of Search Channel Elimination on Purchase Incidence, Order Size and Channel Choice. International Journal of Research in Marketing, 31(1), 49-64. https://doi.org/10.1016/j.ijresmar.2013.07.008
- Trampe, D., Konuş, U., & Verhoef, P. C. (2014). Customer Responses to Channel Migration Strategies Toward the E-channel. Journal of Interactive Marketing, 28(4), 257-270. https://doi.org/10.1016/j.intmar.2014.05.001 [details]
2012
- Macdonald, E. K., Wilson, H. N., & Konus, U. (2012). Better Customer Insight – In Real Time. Harvard Business Review, 102-108. https://hbr.org/2012/09/better-customer-insight-in-real-time
2008
- Konus, U., Verhoef, P. C., & Neslin, S. A. (2008). Multichannel Shopper Segments and Their Antecedents. Journal of Retailing, 84(4), 398-413. https://doi.org/10.1016/j.jretai.2008.09.002
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Ancillary activities
- No ancillary activities
- No ancillary activities
Li, J., Konuş, U., Langerak, F., & Weggeman, M. C. D. P. (2017). Customer Channel Migration and Firm Choice: The Effects of Cross-Channel Competition. International Journal of Electronic Commerce, 21(1), 8-42.