Marc Wouters studies the role that monetary information plays in operating processes and innovation. He is particularly fascinated by the opportunities and difficulties involved in using business information to support those processes and in strengthening cross-disciplinary cooperation between professionals. Wouters' research draws heavily on case studies, mostly from companies where technology plays an important role. Most of his research, which relies on both quantitative and qualitative data, is carried out in close conjunction with scientists from other fields such as marketing and organisational science.

Wouters has been professor of Management Accounting at the Karlsruhe Institute of Technology in Germany since 2011. Before that, from 2001-2011, he was professor of Management Accounting at the University of Twente, which he combined with a five-year appointment as director of the Bachelor's and Master's programmes in Industrial Engineering & Management for the School of Management and Governance at the same institution. Wouters' work has been published in numerous scientific journals including MIT Sloan Management Review, Accounting, Organizations and Society, Contemporary Accounting Research and Journal of Operations Management. He is also a member of the editorial board of several journals, among them Contemporary Accounting Research, the European Accounting Review and the British Journal of Management.