I am a lecturer at the Marketing department of the University of Amsterdam. Within this role, there are various educational and organisational aspects. I coordinate the education of the Marketing section and take part in education committees. In terms of education, I supervise MSc thesis students and develop and teach courses in the BSc and (regular and Executive) MSc programs of the Amsterdam Business School. My focus as a lecturer is on developing education that stimulates students and helps them to acquire skills in an optimal way, on a course, program, and section level. My academic interest lies mainly at the intersection of sustainability vs. consumption and marketing. In terms of analytics, I am interested in web scraping techniques and analyzing online (textual) data.  

• Course coordinator: Quantitative Data Analysis 2, BSc Business Administration (6012B0423Y)
• Course coordinator: Management Research Methods 2, Pre-Master for Executive Programme in Management Studies (6612ZB021Y)
   
• MSc BA Thesis Supervisor, tracks Consumer Marketing (6314M0377Y) and Digital Marketing (6314M0375Y)
• Ethics and the Future of Business, MSc Business Administration (6314M0507Y)
• Branding, MSc Business Administration (6314M0157Y)
• Marketing Management, Pre-Master Business Administration (6012S0014Y)

• Education coordination Marketing
• Lecturer representative in the program committee of the Executive Program in Management Studies
• Lecturer representative in UniversiteitsForum