I am an Assistant Professor of Entrepreneurship and Innovation at the University of Amsterdam. My research interest revolves around how sociological and cognitive elements influence entrepreneurial performance in new fundraising approaches. In my research, I combine novel data collection and analysis with rigorous econometric methods to gain a better understanding of the underlying causal relationship. As part of my data collection and analysis, I collected primary data via a web crawler and applied machine learning semantic analysis approaches using the programming language Python. I also used an Amazon Mechanical Turk experiment in one of the papers and have used Qualtrics to analyze data that will be used in a future project. Key words: Entrepreneurship Crowdfunding Categorization Machine Learning, Python, Semantic Analysis Organizational Identity.