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Dr. E.A. (Eva) van Reijmersdal

Faculteit der Maatschappij- en Gedragswetenschappen
Programmagroep: Persuasive Communication
Bezoekadres
  • Nieuwe Achtergracht 166
  • Kamernummer: C8.00
Postadres
  • Postbus 15791
    1001 NG Amsterdam
Contactgegevens
  • About

    Adverteerders zoeken continu naar nieuwe manieren om hun boodschap te integreren in media-inhoud waar mensen aandacht voor hebben. Denk aan het verwerken van merken en producten in films, games, televisieprogramma's, TikTok filmpjes en Instagram posts. Ik onderzoek of en waarom dit een effectieve manier is om volwassenen en kinderen te beinvloeden. Daarnaast wil ik graag bijdragen aan meer transparantie van dit soort vormen van reclame door middel van sponsorvermeldingen. Het ultieme doel is eerlijkere en transparantere persuasieve communicatie. 

    Eva van Reijmersdal is universitair hoofddocent persuasieve communicatie bij de Amsterdam School of Communication Research, ASCoR aan de Universiteit van Amsterdam. Haar onderzoek richt zich op het begrijpen van de effecten van subtiele vormen van reclame (Influencer marketing, advergames, advertorials, brand placements) op kinderen en volwassenen. Ook onderzoekt zij hoe sponsorvermeldingen het publiek kunnen informeren over de persuasieve aard van dit soort media-inhoud. Voor SWOCC (Stichting Wetenschappelijk Onderzoek Commerciële Communicatie) schreef zij met Tatiana Domingues Aguiar een boek over Influencer Marketing. 

    Van Reijmersdal ontving van NWO een Aspasia beurs en van de Nationale Wetenschapsagenda (NWA) een Ideeën Generator beurs.

    Ze is voorzitter van de Ethische Commissie Onderzoek van Communicatiewetenschap en Associate Editor van International Journal of Advertising.

    Van Reijmersdal verschijnt regelmatig in Nationale en Internationale media om de impact van subtiele vormen van reclame zoals Influencer Marketing op het publiek te duiden. 

     

  • Publicaties

    2024

    2023

    2022

    2021

    2020

    2019

    • Hudders, L., van Reijmersdal, E. A., & Poels, K. (2019). Digital advertising and consumer empowerment. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 13(2). https://doi.org/10.5817/CP2019-2-xx [details]
    • Rozendaal, E., Buijzen, M., & van Reijmersdal, E. (2019). Children's understanding of persuasion. In R. Hobbs, & P. Mihailidis (Eds.), The international encyclopedia of media literacy (Vol. 1). (Wiley Blackwell-ICA International Encyclopedias of Communication). Wiley Blackwell. https://doi.org/10.1002/9781118978238.ieml0022 [details]
    • Smink, A. R., Frowijn, S., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2019). Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure. Electronic Commerce Research and Applications, 35, Article 100854. https://doi.org/10.1016/j.elerap.2019.100854 [details]
    • Wottrich, V. M., van Reijmersdal, E. A., & Smit, E. G. (2019). App Users Unwittingly in the Spotlight: A Model of Privacy Protection in Mobile Apps. Journal of Consumer Affairs, 53(3), 1056-1083. Advance online publication. https://doi.org/10.1111/joca.12218 [details]
    • van Berlo, Z. M. C., van Reijmersdal, E. A., & van Noort, G. (2019). Branded App Engagement: Comparing Apps from Goods and Service Brands. In E. Bigne, & S. Rosengren (Eds.), Advances in Advertising Research X : Multiple Touchpoints in Brand Communication (pp. 3-13). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-24878-9_1 [details]
    • van Dam, S., & van Reijmersdal, E. A. (2019). Insights in adolescents’ advertising literacy, perceptions and responses regarding sponsored influencer videos and disclosures. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 13(2), Article 2. https://doi.org/10.5817/CP2019-2-2 [details]
    • van Noort, G., & van Reijmersdal, E. A. (2019). Branded Apps: Explaining Effects of Brands' Mobile Phone Applications on Brand Responses. Journal of Interactive Marketing, 45, 16-26. Advance online publication. https://doi.org/10.1016/j.intmar.2018.05.003 [details]

    2018

    2017

    2016

    • Boerman, S. C., & van Reijmersdal, E. A. (2016). Informing consumers about 'hidden' advertising. A literature review of the effects of disclosing sponsored content. In P. De Pelsmacker (Ed.), Advertising in new formats and media: current research and implications for marketers (pp. 115-146). Emerald. http://www.emeraldgrouppublishing.com/products/books/notable/page.htm?id=9781785603136 [details]
    • Janssen, L., Fransen, M. L., Wulff, R., & van Reijmersdal, E. A. (2016). Brand placement disclosure effects on persuasion: The moderating role of consumer self-control. Journal of Consumer Behaviour, 15(6), 503-515. https://doi.org/10.1002/cb.1587 [details]
    • Ketelaar, P. E., Janssen, L., Vergeer, M., van Reijmersdal, E. A., Crutzen, R., & van 't Riet, J. (2016). The success of viral ads: social and attitudinal predictors of consumer pass-on behavior on social network sites. Journal of Business Research, 69(7), 2603-2613. Advance online publication. https://doi.org/10.1016/j.jbusres.2015.10.151 [details]
    • Opree, S. J., Buijzen, M., & van Reijmersdal, E. A. (2016). The impact of advertising on children’s psychological wellbeing and life satisfaction. European Journal of Marketing, 50(11), 1975-1992. https://doi.org/10.1108/EJM-06-2015-0393 [details]
    • Rozendaal, E., Buijs, L., & van Reijmersdal, E. A. (2016). Strengthening Children's Advertising Defenses: The Effects of Forewarning of Commercial and Manipulative Intent. Frontiers in Psychology, 7, Article 1186. https://doi.org/10.3389/fpsyg.2016.01186 [details]
    • Wennekers, A. M., Vandeberg, L., Zoon, K., & van Reijmersdal, E. A. (2016). Distinguishing implicit from explicit brand attitudes in brand placement research. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (pp. 253-267). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-10558-7_20 [details]
    • van Reijmersdal, E. A. (2016). Disclosing Brand Placements in Movies: Effects of Disclosure Type and Movie Involvement on Attitudes. Journal of Media Psychology, 28(2), 78-87. Advance online publication. https://doi.org/10.1027/1864-1105/a000158 [details]
    • van Reijmersdal, E. A., Fransen, M. L., van Noort, G., Opree, S. J., Vandeberg, L., Reusch, S., van Lieshout, F., & Boerman, S. C. (2016). Effects of disclosing sponsored content in blogs: how the use of resistance strategies mediates effects on persuasion. American Behavioral Scientist, 60(12), 1458-1474. https://doi.org/10.1177/0002764216660141 [details]
    • van der Goot, M. J., van Reijmersdal, E. A., & Kleemans, M. (2016). The effects of emotional television advertising on older and younger adults. In P. Verlegh, H. Voorveld, & M. Eisend (Eds.), Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative (pp. 115-124). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-658-10558-7_10 [details]

    2015

    2014

    • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2014). Effects of sponsorship disclosure timing on the processing of sponsored content: a study on the effectiveness of European disclosure regulations. Psychology & Marketing, 31(3), 214-224. https://doi.org/10.1002/mar.20688 [details]
    • Opree, S. J., Buijzen, M., van Reijmersdal, E. A., & Valkenburg, P. M. (2014). Children's advertising exposure, advertised product desire, and materialism: a longitudinal study. Communication Research, 41(5), 717-735. Advance online publication. https://doi.org/10.1177/0093650213479129 [details]

    2013

    2012

    2011

    2010

    2009

    2008

    2024

    • Scholz, C., Chan, H. Y., Hendriks, H., & van Reijmersdal, E. A. (2024). The social life of health-promotion messages: Alcohol craving in complex information environments. https://doi.org/10.31234/osf.io/bakpd

    2017

    2015

    2013

    • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2013). Appreciation and effects of sponsorship disclosure. In S. Rosengren, M. Dahlén, & S. Okazaki (Eds.), Advances in advertising research (Vol. IV): The changing roles of advertising (pp. 273-284). Springer Gabler. https://doi.org/10.1007/978-3-658-02365-2_21 [details]
    • Boerman, S., van Reijmersdal, E., & Neijens, P. (2013). "This program contains advertising": How the timing of sponsorship disclosure influences critical processing of sponsored content. Conference papers: International Communication Association: annual meeting, 2013. http://citation.allacademic.com/meta/p634919_index.html [details]
    • van Reijmersdal, E., Rozendaal, E., Smink, N., van Noort, G., & Buijzen, M. (2013). Explaining the effects of targeted online advertising on children's cognitive, affective, and behavioral brand responses. Conference papers: International Communication Association: annual meeting, 2013. http://citation.allacademic.com/meta/p638715_index.html [details]

    2012

    • Boerman, S., van Reijmersdal, E., & Neijens, P. (2012). Beware: this is sponsored! How disclosures of sponsored content affect persuasion knowledge and brand responses. Conference papers: International Communication Association: annual meeting, 2012. http://citation.allacademic.com/meta/p551590_index.html [details]
    • van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2012). Brand prominence in advergames: effects on children’s explicit and implicit memory. In M. Eisend, T. Langner, & S. Okazaki (Eds.), Advances in Advertising Research (Vol. III): Current Insights and Future Trends (pp. 321-329). (European Advertising Academy). Springer Gabler. https://doi.org/10.1007/978-3-8349-4291-3_24 [details]

    2011

    • Opree, S. J., Buijzen, M., van Reijmersdal, E. A., & Valkenburg, P. M. (2011). Development and validation of the Material Values Scale for children. In M. Eisend, & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD] European Advertising Academy. [details]
    • Opree, S., Buijzen, M., Valkenburg, P., & van Reijmersdal, E. (2011). The effects of advertising on children’s materialistic orientations: a longitudinal study. Conference papers: International Communication Association: annual meeting, 2011. http://citation.allacademic.com/meta/p486839_index.html [details]
    • van Reijmersdal, E., Rozendaal, E., & Buijzen, M. (2011). Children’s responses to advergames: the role of game and child characteristics. In M. Eisend, & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD] European Advertising Academy. [details]
    • van Reijmersdal, E., Rozendaal, E., & Buijzen, M. (2011). Children’s responses to online advergames: the role of persuasion knowledge, brand prominence and game involvement. Conference papers: International Communication Association: annual meeting, 2011. http://citation.allacademic.com/meta/p483991_index.html [details]
    • van der Goot, M., & van Reijmersdal, E. (2011). Age differences in liking and recall of arousing television commercials. In M. Eisend, & T. Langner (Eds.), The 10th ICORIA 2011 Berlin: June 23rd-25th 2011: conference programme [DVD] European Advertising Academy. [details]

    2010

    • van Noort, G., Voorveld, H., & van Reijmersdal, E. (2010). Website interactivity effects explained by consumers' online flow experience. Conference papers: International Communication Association: annual meeting, 2010. [details]
    • van Reijmersdal, E. (2010). What are the effects of a combination of advertising and brand placement? In R. Terlutter, S. Diehl, & S. Okazaki (Eds.), Advances in Advertising Research (Vol. 1): Cutting Edge International Research (pp. 363-376). (European Advertising Academy). Gabler. https://doi.org/10.1007/978-3-8349-6006-1_24 [details]

    2009

    • van Reijmersdal, E., Smit, E., & Neijens, P. (2009). Context effects on reactions to television brand placement. In P. De Pelsmacker, & N. Dens (Eds.), Advertising research: message, medium and context (pp. 271-279). Garant. [details]

    2024

    2023

    2022

    2021

    2020

    2019

    2018

    2017

    2015

    2015

    • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2015). Brand placement in TV-programma's. In F. Bronner (Ed.), Insights in marketing intelligence: highlights en trends uit het MOA jaarboek 2015 (pp. 34-37). (MOA-reeks; No. 4). MOA, Center for Information Based Decision Making & Marketing Research.

    2013

    2012

    • van Reijmersdal, E. A. (2012). (2012). Branded content werkt. RTL Magazine, 24-25.

    2011

    • van Reijmersdal, E. A. (2011). Non-spot, Bon Ton? Adformatie, 31.

    2022

    • Antsipava, D., Strycharz, J., van Reijmersdal, E. A., & van Noort, G. (2022). What Drives Blockchain Technology Adoption in the Online Advertising Ecosystem? An Interview Study into Stakeholders’ Perspectives. Abstract from ECREA 2022 9th European Communication Conference, Aarhus, Denmark.
    • Opree, S. J., Rozendaal, E., van Reijmersdal, E. A., & Daalmans, S. (2022). Brands and materialism in influencers’ YouTube videos: A glorification of consumerism?. Abstract from Annual Conference of the International Communication Association, Paris , France.
    • van Reijmersdal, E. A. (2022). How executive function and disclosures moderate the persuasive effects of sponsored online videos in the US and the Netherlands. Abstract from National Communication Association Conference, New Orleans, United States.
    • van Reijmersdal, E. A., Walet, M., & Gudmundsdottir, A. (2022). How do self-presentation styles of social media influencers affect brand responses?. Abstract from Annual Conference of the International Communication Association, Paris , France.
    • van der Goot, M. J., Koubayová, N., & van Reijmersdal, E. A. (2022). Understanding users’ responses to disclosed vs. undisclosed customer service ahatbots: A mixed methods study. Abstract from Annual Conference of the International Communication Association, Paris , France.

    2021

    • van Reijmersdal, E. A. (2021). Practitioners' and audience views on influencer marketing. Abstract from Annual Conference of the American Advertising Academy.
    • van der Goot, M. J., van Reijmersdal, E. A., & Zandbergen, S. K. P. (2021). Practitioners’ considerations regarding disclosures of online sponsored content: An interview study. Paper presented at International Conference on Research in Advertising ICORIA, Bordeaux, France.

    2020

    • Smink, A. R., van Reijmersdal, E. A., & van Noort, G. (2020). The antecedents of consumers’ use of augmented reality apps: Prevalence, user characteristics, and gratifications. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
    • van Berlo, Z. M. C., van Reijmersdal, E. A., & Eisend, M. (2020). Spelen of bespeeld worden? Een meta-analyse van advergame effecten. Paper presented at Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
    • van Reijmersdal, E. A., Rozendaal, E., Metske, E., & van der Goot, M. J. (2020). How do children experience disclosures for sponsored influencer videos? A qualitative study. Paper presented at Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.

    2019

    • Brussee, E., van Reijmersdal, E. A., Evans, N., & Wojdynski, B. (2019). Effects of disclosing online native advertising: A test of two competing underlying mechanisms. Paper presented at International Communication Association (ICA), Washington, United States.
    • Hendriks, H., Wilmsen, D., Van Dalen, W., Gebhardt, W., & van Reijmersdal, E. A. (2019). Literature review and the case of influencers.
    • Smink, A. R., Frowijn, S., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2019). Shopping in augmented reality: The effects of informativeness, Enjoyment and intrusiveness on brand responses and personal data disclosure. Abstract from Etmaal van de Communicatiewetenschap, Nijmegen, Netherlands.
    • Smink, A. R., van Noort, G., & van Reijmersdal, E. A. (2019). Who uses AR apps, under what conditions and for what reasons? An overview of the mobile AR landscape. Poster session presented at 5th International AR VR Conference
      , Munich, Germany.
    • van Berlo, Z. M. C., van Reijmersdal, E. A., Smit, E. G., & van der Laan, L. N. (2019). Immersive advergames: Persuasiveness of branded immersive virtual reality games. Abstract from Etmaal van de Communicatiewetenschap, Nijmegen.
    • van Berlo, Z. M. C., van Reijmersdal, E. A., Smit, E. G., & van der Laan, L. N. (2019). Inside advertising: The role of presence in the processing and consolidation of branded VR content. Paper presented at International Augmented and Virtual Reality Conference, München, Bavaria, Germany.
    • van Berlo, Z. M. C., van Reijmersdal, E. A., Smit, E. G., & van der Laan, L. N. (2019). ‘I can’t believe it’s not chocolate!’: Meaningful consumer-product interactions in branded virtual reality experiences. Paper presented at International Conference on Research in Advertising, Krems, Austria.
    • van Dam, A. S., & van Reijmersdal, E. A. (2019). Effects of disclosure types and developmental stage on advertising literacy. Paper presented at Advertising Literacy Conference, Vienna, Austria.
    • van Reijmersdal, E. A., Rozendaal, E., & van der Goot, M. J. (2019). Children’s perceptions of sponsorship disclosures in online influencer videos. Paper presented at ICORIA 2019.
    • van der Goot, M. J., Zandbergen, S., & van Reijmersdal, E. A. (2019). Sponsorship disclosures in online sponsored content: Practitioners’ considerations. Paper presented at International Communication Association (ICA), Washington, United States.

    2018

    • Eisend, M., Tarrahi, F., van Reijmersdal, E. A., & Boerman, S. C. (2018). What are the effects of disclosing sponsored content? A meta-analysis. Paper presented at International Conference on Research in Advertising (ICORIA), Valencia, Spain.
    • Smink, A. R., van Noort, G., van Reijmersdal, E. A., & Neijens, P. C. (2018). Augmenting your own face or your peer’s face with virtual branded content: To what extent do social use characteristics of augmented reality apps affect brand responses?. Abstract from Etmaal van de Communicatiewetenschap, Ghent, Belgium.
    • Smink, A. R., van Noort, G., van Reijmersdal, E. A., & Neijens, P. C. (2018). Do social use characteristics of an augmented reality experience matter? The effect of Snapchat's sponsored lenses on brand connections and brand responses. Paper presented at International Conference on Research in Advertising (ICORIA), Valencia, Spain.
    • van Berlo, Z. M. C., van Reijmersdal, E. A., & Rozendaal, E. (2018). Persuasion knowledge in the pocket: The role of smartphone attachment in persuasion knowledge activation by mobile advergames. Paper presented at Etmaal van de Communicatiewetenschap, Ghent, Belgium.
    • van Berlo, Z. M. C., van Reijmersdal, E. A., & van Noort, G. (2018). App engagement experience types: On the value of branded app engagement. Paper presented at International Conference of Research in Advertising (ICORIA), Valencia, Spain.
    • van Reijmersdal, E. A., Rozendaal, E., Hudders, L., Cauberghe, V., Van Wesenbeeck, I., & van Berlo, Z. M. C. (2018). Effects on children of disclosing sponsoring in vlogs. Paper presented at International Conference on Research in Advertising (ICORIA), Valencia, Spain.
    • van Reijmersdal, E. A., Rozendaal, E., Hudders, L., Van Wesenbeeck, I., & Cauberghe, V. (2018). This video is sponsored! An eye tracking study on the effects of disclosure timing on children’s persuasion knowledge. Paper presented at Annual Conference of the American Academy of Advertising (AAA), New York, United States.
    • van der Goot, M. J., Zandbergen, S., & van Reijmersdal, E. A. (2018). What’s in it for me? Practitioners’ (un)willingness to use sponsorship disclosures in online sponsored content. Paper presented at Etmaal van de Communicatiewetenschap, Ghent, Belgium.

    2017

    • Boerman, S. C., van Reijmersdal, E. A., Rozendaal, E., & Dima, A. L. (2017). Development of the Persuasion Knowledge Scale (PKS): A measure of consumers’ knowledge of sponsored content. Paper presented at International Conference of Research in Advertising (ICORIA), Ghent, Belgium.
    • Catwright, R., van Reijmersdal, E. A., & Opree, S. J. (2017). How Disclosure Type Affects Adolescents’ Persuasion Knowledge Of Embedded Advertising In Music Videos. Abstract from International Conference of Research in Advertising (ICORIA), Ghent, Belgium.
    • Meijers, M. H. C., van Reijmersdal, E. A., & Krafczyk, A. (2017). The positive effect of green versus conventional brand placement: The roles of brand warmth and persuasion knowledge. Paper presented at ICORIA, Ghent, Belgium.
    • Smink, A. R., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2017). When Virtuality Becomes Reality: Three Underlying Processes that Explain Persuasive Consequences of Augmented Reality Apps. Paper presented at Paper presented at Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.
    • Smink, A. R., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2017). When virtuality becomes reality: Three underlying processes that explain persuasive consequences of augmented reality apps. Abstract from International Conference on Research in Advertising, Ghent, Belgium.
    • Wonneberger, A., Meijers, M. H. C., van Reijmersdal, E. A., & Krafczyk, A. (2017). Green brand placement: The role of brand warmth. Paper presented at COCE, Leicester, United Kingdom.
    • Wottrich, V. M., van Reijmersdal, E. A., & Smit, E. G. (2017). Exploring the impact of branded app intrusiveness on consumer trust. Paper presented at International Conference on Research in Advertising, Ghent, Belgium.
    • Wottrich, V. M., van Reijmersdal, E. A., & Smit, E. G. (2017). Investigating the privacy trade-off in mobile apps: The roles of intrusiveness, app value, and privacy concerns. Abstract from Etmaal van de Communicatiewetenschap.
    • Wottrich, V. M., van Reijmersdal, E. A., & Smit, E. G. (2017). The privacy trade-off in mobile apps: The roles of intrusiveness, app value, and privacy concerns. Paper presented at International Communication Association (ICA), San Diego, United States.
    • van Berlo, Z. M. C., van Reijmersdal, E. A., & Rozendaal, E. (2017). A new kid on the block: The role of brand familiarity in advergames. Paper presented at ICORIA 2017, Ghent, Belgium.
    • van Reijmersdal, E. A., Boerman, S. C., & van Noort, G. (2017). Online Behavioral Advertising Effects. Paper presented at Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.
    • van Reijmersdal, E. A., Cartwright, R., & Opree, S. J. (2017). Facing the Music: Using Disclosures to Activate Adolescents’ Persuasion Knowledge. Paper presented at Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.
    • van Reijmersdal, E. A., van Berlo, Z. M. C., & Rozendaal, E. (2017). Smartphone Attachment & Brand Familiarity in Advergames: New Kids on the Block?. Paper presented at Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.

    2016

    • Smink, A. R., van Reijmersdal, E. A., & Boerman, S. C. (2016). Effects of brand placement disclosures: an eyetracking study into the effects of disclosures and the role of brand familiarity..
    • Wottrich, V. M., van Reijmersdal, E. A., & Smit, E. G. (2016). App users unwittingly in the spotlight: assessing the current state of privacy knowledge and protection behavior of mobile app users: Paper presented at the Etmaal van de Communicatiewetenschap, Amsterdam, the Netherlands.. Paper presented at Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
    • Wottrich, V. M., van Reijmersdal, E. A., & Smit, E. G. (2016). App users unwittingly in the spotlight: privacy knowledge, concerns, self-efficacy, and protection behavior in mobile apps: Paper presented at the annual meeting of the International Communication Association (ICA), Fukuoka, Japan.. Paper presented at International Communication Association (ICA) 66th Annual Conference, Fukuoka, Japan.
    • van Berlo, Z. M. C., Fransen, M. L., Boerman, S. C., & van Reijmersdal, E. A. (2016). Are they even looking? Why disclosing product placement triggers resistance (or fails to).. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
    • van Reijmersdal, E. A., Boerman, S. C., Buijzen, M. A., & Rozendaal, E. (2016). Helping adolescents’ to recognize TV brand placement: Effects of disclosures. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
    • van Reijmersdal, E. A., Boerman, S. C., Buijzen, M., & Rozendaal, E. (2016). This is advertising! Effects of disclosing television brand placement on adolescents. Paper presented at Annual Conference of the International Communication Association (ICA), Fukuoka, Japan.
    • van Reijmersdal, E. A., van Noort, G., & Boerman, S. C. (2016). Native online targeted advertising: Examining two underlying mechanisms.. Abstract from International Conference on Research in Advertising (ICORIA), Ljubljana, Slovenia.

    2015

    • Buijs, L., Rozendaal, E., & van Reijmersdal, E. A. (2015). From advertising literacy to less susceptibility: How forewarnings of advertising’s intent help children defend against the persuasive appeal of advertising. Abstract from Etmaal van de Communicatiewetenschap, Antwerp, Belgium.
    • Buijs, L., Rozendaal, E., & van Reijmersdal, E. A. (2015). Strengthening children’s advertising defenses: The effect of forewarnings of commercial and manipulative intent. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico..
    • Fransen, M. L., Janssen, L., Wulff, R., & van Reijmersdal, E. A. (2015). When forewarnings backfire: Self-control depletion increases persuasion by brand placements after disclosure. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico.
    • Janssen, L., Fransen, M. L., & van Reijmersdal, E. A. (2015). Brand placement disclosure effects on persuasion: The moderating role of self-control. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico.
    • Smink, A. R., van Reijmersdal, E. A., & Boerman, S. C. (2015). Implicit and explicit effects of brand placement disclosures: An eyetracking study into the effects of disclosures and the role of brand familiarity.. Abstract from Etmaal van de Communicatiewetenschap, Antwerp, Belgium.
    • Wennekers, A., Vandeberg, L., Zoon, K., & van Reijmersdal, E. A. (2015). No such thing as bad publicity? How subtle brand placements affect implicit brand preferences. Abstract from Paper presented at the Etmaal van Communicatiewetenschap, Antwerp, Belgium..
    • van Noort, G., & van Reijmersdal, E. A. (2015). Digital manipulation in advertising: Effects of photo retouching disclosures on consumer responses. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico.
    • van Reijmersdal, E. A., Boerman, S. C., Fransen, M., van Lieshout, L., van Noort, G., Opree, S. J., Reusch, S., & Vandeberg, L. (2015). An advertiser paid me to write this blog’: How disclosing sponsored content in blogs affects persuasion and resistance. Abstract from Paper presented at the International Conference on Research in Advertising, London, UK.
    • van Reijmersdal, E. A., Boerman, S. C., Fransen, M., van Noort, G., Reusch, S., & Vandeberg, L. (2015). An advertiser paid me to write this blog’: How disclosing sponsored content in blogs affects persuasion. Abstract from Paper presented at the Etmaal van Communicatiewetenschap, Antwerp, Belgium..
    • van Reijmersdal, E. A., Lammers, N., Rozendaal, E., & Buijzen, M. (2015). Advergame alert! Effects disclosure of advergames and mood on persuasion knowledge and persuasion. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico.
    • van der Goot, M. J., van Reijmersdal, E. A., & Kleemans, M. (2015). Age differences in recall and liking of arousing television commercials. Abstract from Paper presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico.

    2014

    • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2014). "This program contains product placement" vs. "PP". An eye tracking study on the effects of different types of sponsorship disclosures.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen.
    • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2014). Effects of disclosing brand placement on attention, the use of persuasion knowledge and brand responses: An eye tracking study.. Abstract from Paper presented at the Annual Conference of the European Marketing Academy (EMAC), Valencia, Spain.
    • Buijzen, M. A., Rozendaal, E., Tanis, M., Vermeulen, I., & van Reijmersdal, E. A. (2014). Do secondary task reaction times indicate processing of brand placements?. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen.
    • Buijzen, M. A., Rozendaal, E., Tanis, M., Vermeulen, I., Lang, A., & van Reijmersdal, E. A. (2014). Available resources as an indicator of brand placement processing. Abstract from Paper presented at the annual conference of the International Communication Association (ICA), Seattle, USA.
    • Hogendoorn, S., van Noort, G., & van Reijmersdal, E. A. (2014). Branded apps: The effect of entertaining and informational branded smartphone apps on consumer’ brand equity.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen.
    • Opree, S. J., Buijzen, M., & van Reijmersdal, E. A. (2014). Children's advertising exposure: Assessing the reliability and validity of survey measures. Abstract from Paper presented at the International Conference on Multidisciplinary Perspectives on Child and Teen Consumption, Edinburgh, UK.
    • Opree, S. J., Buijzen, M., & van Reijmersdal, E. A. (2014). The causal effects of advertising exposure on children’s psychological well-being and life satisfaction.. Abstract from Paper presented at the International Conference on Multidisciplinary Perspectives on Child and Teen Consumption, Edinburgh, UK.
    • Opree, S. J., Buijzen, M., & van Reijmersdal, E. A. (2014). The causal effects of advertising exposure on children’s psychological well-being and life satisfaction. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, The Netherlands.
    • Opree, S. J., Buijzen, M., & van Reijmersdal, E. A. (2014). The causal effects of advertising exposure on children’s psychological well-being and life satisfaction. Abstract from Paper presented at the International Conference on Research in Advertising, Amsterdam.
    • Wennekers, A. M., Vandeberg, L., Zoon, K., & van Reijmersdal, E. A. (2014). Subtle brand placements affect implicit but not explicit brand attitudes.. Abstract from Paper presented at the International Conference on Research in Advertising (ICORIA), Amsterdam.
    • Wottrich, V. M., van Reijmersdal, E. A., & van Noort, G. (2014). How engagement with branded apps drives brand loyalty. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, The Netherlands.
    • van Noort, G., & van Reijmersdal, E. A. (2014). Consumer empowerment by disclosing photo retouching in advertising: Effects on processing, advertising effectiveness, and psychological well-being.. Abstract from Paper presented at the annual ECREA conference, Lisbon, Portugal.
    • van Noort, G., van Reijmersdal, E. A., & Hogendoorn, S. (2014). Branded apps: Effects of app content on information processing and brand responses.. Abstract from Paper presented at the International Conference on Research in Advertising (ICORIA), Amsterdam.
    • van Noort, G., van Reijmersdal, E. A., & Hogendoorn, S. (2014). Branded apps: Explaining the effects of app use on brand equity.. Abstract from Paper presented at the Annual Conference of the European Marketing Academy (EMAC), Valencia, Spain.
    • van Noort, G., van Reijmersdal, E. A., & Rauwers, F. (2014). ‘This ad was digitally manipulated’: Effectiveness of disclosing photo retouching in advertising.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen.
    • van Reijmersdal, E. A., Lammers, N., Rozendaal, E., & Buijzen, M. A. (2014). 'This game contains advertising!' Effects of sponsorship disclosures for advergames.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen.
    • van Reijmersdal, E. A., Rozendaal, E., Smink, N., van Noort, G., & Buijzen, M. A. (2014). How children are persuaded by profile-targeted online advertising.. Abstract from Paper presented at the Child and Teen Consumption Conference, Edingburgh, UK.
    • van der Goot, M. J., van Reijmersdal, E. A., & Kleemans, M. (2014). The effects of emotional television advertising on older and younger adults.. Abstract from Paper presented at the International Conference on Research in Advertising, Amsterdam.

    2013

    • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2013). Does sponsorship disclosure timing influence viewers’ processing of program content?. Abstract from Paper presented at Etmaal van de Communicatiewetenschap.
    • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2013). How does the type of sponsorship disclosure affect viewers’ attention and persuasion knowledge? Insights from an eye tracking study. Paper presented at Paper presented at 12th International Conference of Research in Advertising.
    • Opree, S. J., Buijzen, M. A., & van Reijmersdal, E. A. (2013). Measuring children’s advertising exposure: A comparison of methods and measurement. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands.
    • Opree, S. J., Buijzen, M. A., & van Reijmersdal, E. A. (2013). Measuring children’s advertising exposure: A comparison of methods and measurements. Abstract from Paper presented at the 12th International Conference on Research in Advertising, Zagreb, Croatia.
    • Opree, S. J., Buijzen, M. A., & van Reijmersdal, E. A. (2013). Measuring children’s advertising exposure: A comparison of methods and measurements. Abstract from Paper presented at the annual meeting of the International Communication Association, London, UK.
    • Rozendaal, E., van Reijmersdal, E. A., Slot, N., & Buijzen, M. A. (2013). Children’s responses to advertising in social games: Persuasion knowledge and susceptibility to peer influence. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam, The Netherlands.
    • Rozendaal, E., van Reijmersdal, E. A., Slot, N., & Buijzen, M. A. (2013). Children’s responses to advertising in social games: Persuasion knowledge and susceptibility to peer influence. Abstract from Paper presented at the annual meeting of the International Communication Association (ICA), London, UK.
    • Voorveld, H. A. M., Fakkert, M. S., & van Reijmersdal, E. A. (2013). How materialistic women’s copy-cat behavior is influenced by watching fashion TV series. Abstract from Paper presented at the International Conference on Research in Advertising, Zagreb, Croatia.
    • van Reijmersdal, E. A., Jansz, J., Peters, O., & van Noort, G. (2013). Why girls go pink. Abstract from Paper presented at the annual meeting of the International Communication Association, ICA, London, UK.
    • van Reijmersdal, E. A., Rozendaal, E., Smink, N., van Noort, G., & Buijzen, M. A. (2013). Effects of profile targeting on children’s responses to online advertising. Paper presented at Paper presented at the Etmaal van de Communicatiewetenschap.
    • van der Goot, M. J., van Reijmersdal, E. A., & Kleemans, M. (2013). Differences between younger and older adults in responses to emotional television commercials. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Rotterdam.

    2012

    • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2012). How sponsorship disclosures on TV affect persuasion knowledge and brand responses.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Leuven, Belgium.
    • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2012). This program contains advertising: Effects of sponsorship disclosure on persuasion knowledge and brand responses.. Abstract from 11th ICORIA (International Conference on Research in Advertising).
    • Opree, S. J., Buijzen, M. A., van Reijmersdal, E. A., & Valkenburg, P. M. (2012). Children’s advertising exposure and materialistic orientations: A longitudinal study.. Abstract from Paper presented at the International Congress of Psychology, Cape Town, South Africa.
    • Opree, S. J., Buijzen, M. A., van Reijmersdal, E. A., & Valkenburg, P. M. (2012). The effects of advertising on children’s materialistic orientations: A longitudinal study.. Abstract from Paper presented at the International Conference on Multidisciplinary Perspectives on Child and Teen Consumption, Milan, Italy.
    • Rozendaal, E., van Reijmersdal, E. A., Slot, N., & Buijzen, M. A. (2012). Children’s responses to advertising in social games: Persuasion knowledge and susceptibility to peer influence.. Poster session presented at Poster presented at the meeting of the European Marketing Academy, Lisbon, Portugal.
    • van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. A. (2012). Children’s responses to brand-integrated magazines: Persuasion knowledge and persuasion. Paper presented at Paper presented at the meeting of the European Marketing Academy, Lisbon, Portugal.
    • van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. A. (2012). Sponsored content gericht op kinderen: Effecten op reclamewijsheid en merkattitude.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Leuven, Belgium.
    • van der Goot, M. J., & van Reijmersdal, E. A. (2012). Age differences in liking and recall of arousing television commercials.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Leuven, Belgium.

    2011

    • Opree, S. J., Buijzen, M. A., Valkenburg, P. M., & van Reijmersdal, E. A. (2011). The effects of advertising on children’s materialistic orientations: A longitudinal study.
    • Tutaj, K., & van Reijmersdal, E. A. (2011). Effects of online advertising format and advertising literacy on audience reactions.
    • van Noort, G., Antheunis, M. L., & van Reijmersdal, E. A. (2011). Campaigning via social network sites: The importance of social ties and perceived persuasive intent.
    • van Noort, G., Antheunis, M. L., & van Reijmersdal, E. A. (2011). Marketing campaigns in social network sites.
    • van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. A. (2011). Effects of prominence, involvement, and persuasion knowledge on children’s cognitive and affective responses to advergames.
    • van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. A. (2011). Effects of prominence, involvement, and persuasion knowledge on children’s cognitive and affective responses to advergames.

    2010

    • Buijzen, M. A., van Reijmersdal, E. A., & Owen, L. H. (2010). (2010, June). Introducing an investigative framework for young people's commercialized media environment.
    • Dekker, K., & van Reijmersdal, E. A. (2010). U bent gewaarschuwd, maar daardoor ook minder beïnvloedbaar? Het effect van waarschuwingen voor brand placement op merkreacties. Paper presented at Etmaal van de Communicatiewetenschap.
    • Jansz, J., van Reijmersdal, E. A., Peters, O., & van Noort, G. (2010). (2010). The effect of brand placement in an online game for girls.
    • Lapierre, M., Rozendaal, E., Buijzen, M. A., & van Reijmersdal, E. A. (2010). Rethinking children's defenses to advertising: A new theoretical approach.
    • Opree, S. J., Buijzen, M. A., Valkenburg, P. M., & van Reijmersdal, E. A. (2010). The effects of advertising on children's materialistic orientations: a longitudinal study..
    • Opree, S. J., Buijzen, M., Valkenburg, P. M., & van Reijmersdal, E. A. (2010). (2010, June) The effects of advertising on children’s materialistic orientations: a longitudinal study.
    • van Noort, G., Voorveld, H. A. M., & van Reijmersdal, E. A. (2010). Understanding Website Interactivity Effects. Paper presented at EMAC 2010, Copenhagen, Denmark.
    • van Noort, G., Voorveld, H. A. M., & van Reijmersdal, E. A. (2010). Understanding website interactivity effects. Paper presented at 39th EMAC Conference: the six senses - the essentials of marketing.
    • van Noort, G., Voorveld, H. A. M., & van Reijmersdal, E. A. (2010). Understanding website interactivity effects. Paper presented at EMAC 2010, Copenhagen, Denmark.
    • van Noort, G., Voorveld, H. A. M., & van Reijmersdal, E. A. (2010). Website interactivity effects explained by consumers’ online flow experience. Paper presented at 60th Annual ICA Conference, Singapore.
    • van Reijmersdal, E. A. (2010). (2010, June). Mixing Advertising and Editorial Content in Radio Programs: Appreciation and Memory of Brand Placements versus Commercials.
    • van Reijmersdal, E. A., & Tutaj, K. (2010). (2010, June). Effects of brand placement disclosures on audience reactions and persuasion knowledge.
    • van Reijmersdal, E. A., Jansz, J., Peters, O., & van Noort, G. (2010). (2010). Girls just wanna have fun: Effects of interactive in-game advertisement targeted towards girls.
    • van Reijmersdal, E. A., Jansz, J., Peters, O., & van Noort, G. (2010). Interactive Brand Placement in Online Games: Effects on Girls. Paper presented at 60th Annual ICA Conference, Singapore.

    2009

    • Buijzen, M. A., Owen, L. H., & van Reijmersdal, E. A. (2009). Introducing an investigative framework for a changing consumer culture: An integrated model of children’s advertising processing..
    • van Reijmersdal, E. A. (2009). Effects of brand placement versus commercials on the radio..
    • van Reijmersdal, E. A. (2009). Theoretical reflections on adults’ understanding of sponsored content..
    • van Reijmersdal, E. A., & Gresnigt, V. (2009). Een gewaarschuwd mens telt voor twee!Het effect van waarschuwingen voor brand placement op publieksreacties..
    • van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2009). Brand placement: Effecten van context op herinnering, waardering, en gedrag..
    • van Reijmersdal, E. A., Smit, E. G., & Neijens, P. C. (2009). Media influences on brand placement: Does it matter in which program a brand is placed?..

    2011

    • van Noort, G., Antheunis, M. L., & van Reijmersdal, E. A. (2011). Viral campaigns in social network sites: Importance of social ties and perceived persuasive intent. Conference papers: International Communication Association: annual meeting, 2011.

    Prijs / subsidie

    • Voorveld, H. & van Reijmersdal, E. (2023). Exposure to and consequences of gambling marketing communication for vulnerable groups: a multi-method approach.
    • van Reijmersdal, E., Peter, J., Daas, R. & Larsen, H. (2023). Adolescents, mixed-reality applications, and trust: Assessing use, effects, and over-time development.
    • van Reijmersdal, E., de Looper, M., De Castro, B. & Smit, E. (2023). Empowering Susceptible Youth to Use Social Media as Source on Their Mental Health Issues.
    • Antsipava, D., van Noort, G. & van Reijmersdal, E. (2022). Blockchain in the Advertising Landscape (BAL): Consumer Empowerment and Trust. http://www.europeanadvertisingacademy.org/past-eaa-grant-winners/
    • van Reijmersdal, E. (2022). Best Reviewer Award.
    • van Noort, G., van Reijmersdal, E. & Strycharz, J. (2022). ‘Helping people to deal with fake advertising using Blockchain-based authenticity cues’.
    • van Berlo, Z., van Reijmersdal, E. & Rozendaal, E. (2022). Top cited paper in Journal of Consumer Behaviour 2020-2021: ‘Adolescents and handheld advertising: The roles of brand familiarity and smartphone attachment in the processing of mobile advergames’.
    • van Reijmersdal, E. (2021). Top 25 most prolific contributor to International Journal of Advertising 1982-2019.
    • van Reijmersdal, E. (2021). Top two most prolific scholar in the field of Influencer Marketing.
    • van Reijmersdal, E. & Boerman, S. (2021). Best Article Published in Journal of Advertising in 2020 runner-up. Title: Eisend, Van Reijmersdal, Boerman & Tarrahi (2020) A meta-analysis of the effects of disclosing sponsored content.
    • van Reijmersdal, E. (2020). NWA ideeën generator grant.
    • van Reijmersdal, E. (2020). Kennissynthese alcohol marketing.
    • van Reijmersdal, E. (2019). Most prolific scholar in brand placement research. https://www.tandfonline.com/doi/full/10.1080/00913367.2019.1567409
    • van Reijmersdal, E. (2017). ASPASIA premium grant.
    • Opree, S. J., Buijzen, M. A. & van Reijmersdal, E. A. (2016). Emerald Literati Network Award for Excellence of the European Journal of Marketing.
    • van der Goot, M. J., van Reijmersdal, E. A. & Kleemans, M. (2015). Top Paper Award for Article: Age differences in recall and liking of arousing television commercials. Conference Theme: Communication Across the Life-Span.
    • van Reijmersdal, E. A. (2015). Top Ten Downloaded Article from the International Journal of Advertising in 2015 via Taylor and Francis Online (N = 413) July 2015: Van Reijmersdal, E. A., Lammers, N., Rozendaal, E., & Buijzen, M. (2015). Disclosing the Persuasive Nature of Advergames: Moderation Effects of Mood on Brand Responses via Persuasion Knowledge..
    • van Reijmersdal, E. A. (2014). 'Young Scholar Award’ from the Netherlands Flanders Communication Association (NeFCA) for ‘outstanding achievements in an early career’..
    • van Reijmersdal, E. A. (2014). Top ten downloaded article for the Journal of Advertising in 2013, via Taylor and Francis Online (N = 317): Rozendaal, E., Van Reijmersdal, E. A., Slot, N., & Buijzen, M. A. (2013). Children’s responses to advertising in social games. Journal of Advertising, 42(2-3), 142-154. Doi:10.1080/00913367.2013.774588..
    • Boerman, S. C., van Reijmersdal, E. A. & Neijens, P. C. (2013). Best Student Paper Award..
    • van Reijmersdal, E. A. (2013). Teaching Award, best student evaluations for course Persuasion and Resistance..
    • van Reijmersdal, E. A. (2013). Most-cited article, Journal of Interactive Marketing 2012-2013. Van Reijmersdal, E. A., Rozendaal, E., & Buijzen, M. (2012). Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames..
    • van Reijmersdal, E. A. (2013). Best Reviewer 2012 Award, International Journal of Advertising.
    • Boerman, S. C., van Reijmersdal, E. A. & Neijens, P. C. (2012). Beware: This is sponsored! How disclosures of sponsored content affect persuasion knowledge and brand responses..
    • Buijzen, M. A., van Reijmersdal, E. A. & Owen, L. H. (2011). Introducing the PCM Model: An investigative framework for young people’s processing of commercialized media. http://dx.doi.org/10.1111/j.1468-2885.2010.01370
    • van Reijmersdal, E. A. (2010). (2010, June). Top Paper Award for best paper in the Interactive Paper Session of the International Communication Assocation, ICA.
    • van Reijmersdal, E. A. (2010). (2010, June). Top Paper Award of the International Communication Association, ICA, division Information Systems.
    • van Reijmersdal, E. A. (2010). (2010, November). Top Faculty Paper Award of the National Communication Association, NCA.

    Lidmaatschap / relevante positie

    • van Reijmersdal, E. (2024). Adivisory board member Current Advances in Gambling Research (CAGR), Amsterdam.
    • van Reijmersdal, E. (2022-2027). Academic advisory board member Branded Content Governance Project, Academic advisory board member: Branded Content Governance Project.
    • van Reijmersdal, E. A. (2012). Boardmember special interest group Persuasive Communication of NeFCA, NeFCA.

    Mediaoptreden

    Tijdschriftredactie

    • van Reijmersdal, E. (editor) (2015). International Journal of Advertising (Journal).

    Spreker

    • van Reijmersdal, E. (keynote speaker) (21-3-2024). How to disclose online sponsored content to children, UNCTAD Webinar.
    • van Reijmersdal, E. (keynote speaker) (18-1-2024). Influencer Marketing; Effectiviteit en Ethiek vanuit een Wetenschappelijk Perspectief, Kennisnetwerk Campagnes Ministerie van Algemene Zaken/ DPC, Den Haag.
    • van Reijmersdal, E. (speaker) (10-5-2023). Scientific insights and ethical considerations regarding influencer marketing, Antwerp University.
    • van Reijmersdal, E. (speaker) (7-12-2022). Influencer Marketing: Inzichten uit de Wetenschap, Kennisbijeenkomst Organisatie Nederlandse Speelgoedleveranciers (Ornes), Amsterdam.
    • van Reijmersdal, E. (speaker) (19-10-2022). Protecting Kids from Stealth Marketing, Protecting Kids from Stealth Marketing.
    • van Reijmersdal, E. (speaker) (26-9-2022). Influencer Marketing for Behavioral Change, Erasmus University Rotterdam.
    • van Reijmersdal, E. (speaker) (31-3-2022). Wat is de impact van online beleggen in cryptomunten op jongeren?, Schouders Eronder.
    • van Reijmersdal, E. (invited speaker) (19-3-2019). Overwegingen voor het gebruik van sponsorvermeldingen, Social Code YouTube meeting, Laren.
    • van Reijmersdal, E. (invited speaker) (14-3-2019). Onderzoek naar de mening van jongeren over gesponsorde YouTube video’s, Round Table Meeting Dutch Media Authority, Hilversum.
    • van Reijmersdal, E. (speaker) (29-1-2019). Percepties van jongeren van de Social Code: YouTube, Young Consumers, Nijmegen.
    • van Reijmersdal, E. (keynote speaker) (24-1-2019). Hoe ervaren jongeren gesponsorde YouTube video’s waarin de Social Code: YouTube wordt toegepast?, Social Code: YouTube meeting of the Commissariat for the Media, Amsterdam.
    • van Reijmersdal, E. (keynote speaker) (19-1-2019). The evolution of scientific research on branded content, Branded Content Event, Utrecht.
    • van Reijmersdal, E. (speaker) (10-1-2019). Influencer marketing, Spui 25, Amsterdam.
    • van Reijmersdal, E. A. (invited speaker) (24-4-2017). The digital competence framework for consumers: academic insights., The Consumer and Competition Day of the European Union, St. Julian's.
    • Boerman, S. (speaker) & van Reijmersdal, E. A. (speaker) (21-1-2016). Informing children and adults about sponsored content, Grady College, University of Georgia.
    • van Reijmersdal, E. A. (invited speaker) (1-12-2015). Children's susceptibility and resistance to commercialized media content., Keynote lecture given at the Amsterdam Research Initiative meeting, Amsterdam.
    • van Reijmersdal, E. A. (invited speaker) (5-11-2015). Recent insights into the effects of new forms of advertising on children and adolescents, Keynote lecture given at the Children, Adolescents, and Advertising Symposium organized by the TWG Advertising Research of the European Communication Research and Education Association, Madrid, Spain.
    • Boerman, S. C. (invited speaker) & van Reijmersdal, E. A. (invited speaker) (25-3-2014). Effecten van embedded advertising en de bijbehorende regelgeving., Invited lecture at the Spring Meeting of the Dutch Association of Advertising Law (Vereniging van Reclamerecht), Amsterdam.
    • van Reijmersdal, E. A. (invited speaker) (6-12-2013). How children are (surreptitiously) persuaded by profile targeted advertising., Invited lecture at the EMSOC workshop, Leuven University, Leuven, Belgium.
    • van Reijmersdal, E. A. (invited speaker) (10-4-2012). Een wetenschappelijke kijk op branded content., Keynote lecture given at Online Tuesday, Amsterdam.
    • van Reijmersdal, E. A. (invited speaker) (2-2-2012). Effecten van op branded content., Keynote lecture given at Branded Content Event 2012, Amsterdam.
    • van Reijmersdal, E. A. (speaker) & Muntinga, D. G. (speaker) (2009). Academisch onderzoek naar merken en media, Bijeenkomst van het Platform Media-adviesbureaus (PMA). Presentatie voor 80 leden van PMA..

    Andere

    • van Reijmersdal, E. (participant) (12-12-2022). Expert Bijeenkomst Alcohol Preventie, ZoNMW, Trimbos, Amsersfoort (participating in a conference, workshop, ...).
    • van Reijmersdal, E. (consultant) (12-7-2022). Helping minors understand stealth marketing online, Federal Trade Commission (FTC) (consultancy).
    • van Reijmersdal, E. (consultant) (7-6-2022). Revising Advertising Codes for Child targeted Advertising, Stichting Reclame Code (consultancy).
    • van Reijmersdal, E. (consultant) (3-2-2022). Research Modernizing Child Labour Laws, Ministry of Social Welfare and Employment, Den Haag (consultancy).
    • van Reijmersdal, E. (organiser) & van Noort, G. (organiser) (15-5-2018). Research on Native Advertising, Amsterdam (organising a conference, workshop, ...).
    • Boerman, S. (visiting researcher) & van Reijmersdal, E. A. (visiting researcher) (19-1-2016 - 25-1-2016). Grady College, University of Georgia (visiting an external institution).
    • van Reijmersdal, E. A. (organiser) & Voorveld, H. A. M. (organiser) (26-6-2014). Organizer PhD colloquium, Amsterdam, June 26 2014, no. of participants: 36. (organising a conference, workshop, ...).
    • van Noort, G. (organiser), van Reijmersdal, E. A. (organiser), Voorveld, H. A. M. (organiser), Neijens, P. C. (organiser), Smit, E. G. (organiser) & Verlegh, P. W. J. (organiser) (26-6-2014 - 28-6-2014). Organizer of the International Conference on Research In Advertising (ICORIA), Amsterdam, June 26-28, 180 participants., Amsterdam (organising a conference, workshop, ...).
    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
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