R.E.W. (Roger) Pruppers MSc
Faculteit Economie en Bedrijfskunde
Sectie Marketing
Bezoekadres
- Plantage Muidergracht 12
- Kamernummer: M02.27
Postadres
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Postbus 15953
1001 NL Amsterdam
Contactgegevens
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Profile
Positions
Assistant Professor of Marketing
Research programme
Strategy and Marketing
Research interests
Branding, Marketing Communication, Consumer Behavior
Dissertation title
Brand Synapse: The Role of Perceived Fit in Consumer Evaluations of Brand Alliances
Corporate ties
Research projects in cooperation with Caracta Business Direction (caracta.com) and 37°Celsius Brand Solutions (37celsius.nl).
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Teaching
Teaching activities
Current year
Organisation & Environment (foundation course)
Marketing Management (advanced Bachelor course)
Marketing (core Bachelor course)
Consumer Behavior (Master course)
Management Research 2 (Bachelor course)
Branding (MBA course) -
Publicaties
2004
- Lei, J., Pruppers, R. E. W., Ouwersloot, H., & Lemmink, J. (2004). Service Intensiveness and Brand Extension Evaluations. Journal of Service Research, 6(3), 243-255. https://doi.org/10.1177/1094670503259381
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