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Prof. dr. P.C. (Peter) Neijens

Faculteit der Maatschappij- en Gedragswetenschappen
Programmagroep: Persuasive Communication
Fotograaf: Dirk Gillissen
Bezoekadres
  • Nieuwe Achtergracht 166
Postadres
  • Postbus 15791
    1001 NG Amsterdam
Contactgegevens
  • Publicaties

    2024

    2023

    • De Pelsmacker, P., Diehl, S., Neijens, P., & Terlutter, R. (2023). Editorial: Perspectives on advancing the advertising field for academics and practitioners. Celebrating 40 years of the International Journal of Advertising. International Journal of Advertising, 42(1), 1-12. https://doi.org/10.1080/02650487.2022.2131279 [details]

    2022

    2021

    • Mazerant, K., Willemsen, L. M., Neijens, P. C., & van Noort, G. (2021). Spot-on creativity: Creativity biases and their differential effects on consumer responses in (non-)real-time marketing. Journal of Interactive Marketing, 53, 15-31. Advance online publication. https://doi.org/10.1016/j.intmar.2020.06.004 [details]
    • Neijens, P. (2021). Ethics in public relations. In L. Eagle, S. Dahl, P. De Pelsmacker, & C. R. Taylor (Eds.), The SAGE Handbook of Marketing Ethics (pp. 474-482). SAGE reference. Advance online publication. https://doi.org/10.4135/9781529739725.n34 [details]

    2020

    • Kitirattarkarn, G. P., Araujo, T., & Neijens, P. (2020). Cultural differences in motivation for consumers’ online brand-related activities on Facebook. Communications : The European Journal of Communication Research, 45(1), 53-73. https://doi.org/10.1515/commun-2018-2017 [details]
    • Rauwers, F., Voorveld, H. A. M., & Neijens, P. C. (2020). Explaining perceived interactivity effects on attitudinal responses: A field experiment on the impact of external and internal communication features in digital magazines. Journal of Media Psychology, 32(3), 130-142. Advance online publication. https://doi.org/10.1027/1864-1105/a000266 [details]
    • Smink, A. R., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2020). Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses. Journal of Business Research, 118, 474-485. https://doi.org/10.1016/j.jbusres.2020.07.018 [details]

    2019

    2018

    2017

    • Araujo, T., Neijens, P., & Vliegenthart, R. (2017). Getting the word out on Twitter: the role of influentials, information brokers and strong ties in building word-of-mouth for brands. International Journal of Advertising, 36(3), 496-513. https://doi.org/10.1080/02650487.2016.1173765 [details]
    • Araujo, T., Wonneberger, A., Neijens, P., & de Vreese, C. (2017). How much time do you spend online? Understanding and improving the accuracy of self-reported measures of internet use. Communication Methods and Measures, 11(3), 173-190. https://doi.org/10.1080/19312458.2017.1317337 [details]
    • Neijens, P. (2017). Working on the fundamentals of journalism and mass communication research: Advancing methods in Journalism & Mass Communication Quarterly, 2007-2016. Journalism & Mass Communication Quarterly, 94(1), 12-16. Advance online publication. https://doi.org/10.1177/1077699016689681 [details]
    • Zebregs, S., van den Putte, B., de Graaf, A., Lammers, J., & Neijens, P. (2017). Voorlichtingsmaterialen over alcohol voor vmbo- en praktijkscholieren: Verbeteren narratieven de effecten? TSG Tijdschrift voor Gezondheidswetenschappen, 95(5), 200-203. Advance online publication. https://doi.org/10.1007/s12508-017-0066-1 [details]
    • de Graaf, A., van den Putte, B., Nguyen, M-H., Zebregs, S., Lammers, J., & Neijens, P. (2017). The effectiveness of narrative versus informational smoking education on beliefs, attitudes, and intentions of low educated adolescents. Psychology & Health, 32(7), 810-825. https://doi.org/10.1080/08870446.2017.1307371 [details]
    • van den Putte, B., Zebregs, S., de Graaf, A., Lammers, J., & Neijens, P. (2017). Gezondheidsvoorlichting over alcohol en tabak aan laaggeletterde adolescenten, in het bijzonder de rol van connectieven. Tijdschrift voor Taalbeheersing, 39(2), 167-189. https://doi.org/10.5117/TVT2017.2.PUTT [details]

    2016

    • Rauwers, F., Voorveld, H. A. M., & Neijens, P. C. (2016). The effects of the integration of external and internal communication features in digital magazines on consumers' magazine attitude. Computers in Human Behavior, 61, 454-462. Advance online publication. https://doi.org/10.1016/j.chb.2016.03.042 [details]
    • Voorveld, H. A. M., Smit, E. G., Neijens, P. C., & Bronner, A. E. (2016). Consumers' cross-channel use in online and offline purchases: An Analysis of Cross-Media And Cross-Channel Behaviors between Products. Journal of Advertising Research, 56(4), 385-400. https://doi.org/10.2501/JAR-2016-044 [details]
    • de Graaf, A., van den Putte, B., Zebregs, S., Lammers, J., & Neijens, P. (2016). Smoking education for low-educated adolescents: Comparing print and audiovisual messages. Health Promotion Practice, 17(6), 853-861. Advance online publication. https://doi.org/10.1177/1524839916660525 [details]
    • de Vreese, C. H., & Neijens, P. (2016). Measuring media exposure in a changing communications environment. Communication Methods and Measures, 10(2-3), 69-80. https://doi.org/10.1080/19312458.2016.1150441 [details]

    2015

    2014

    • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2014). Effects of sponsorship disclosure timing on the processing of sponsored content: a study on the effectiveness of European disclosure regulations. Psychology & Marketing, 31(3), 214-224. https://doi.org/10.1002/mar.20688 [details]
    • Keer, M., Conner, M., van den Putte, B., & Neijens, P. (2014). The temporal stability and predictive validity of affect-based and cognition-based intentions. British Journal of Social Psychology, 53(2), 315-327. https://doi.org/10.1111/bjso.12034 [details]

    2013

    • Keer, M., van den Putte, B., Neijens, P., & de Wit, J. (2013). The influence of affective and cognitive arguments on message judgment and attitude change: the moderating effects of meta-bases and structural bases. Psychology & Health, 28(8), 895-908. https://doi.org/10.1080/08870446.2013.764428 [details]
    • Keer, M., van den Putte, B., de Wit, J., & Neijens, P. (2013). The effects of integrating instrumental and affective arguments in rhetorical and testimonial health messages. Journal of Health Communication, 18(9), 1148-1161. https://doi.org/10.1080/10810730.2013.768730 [details]
    • Smit, E. G., Neijens, P. C., & Heath, R. (2013). The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads. International Journal of Advertising, 32(1), 65-84. https://doi.org/10.2501/IJA-32-1-065-084 [details]
    • Voorveld, H. A. M., Bronner, F. E., Neijens, P. C., & Smit, E. G. (2013). Developing an instrument to measure consumers' multimedia usage in the purchase process. The International Journal on Media Management : JMM, 15(1), 43-65. https://doi.org/10.1080/14241277.2012.756815 [details]
    • Voorveld, H., Smit, E., & Neijens, P. (2013). Cross-media advertising: brand promotion in an age of media convergence. In S. Diehl, & M. Karmasin (Eds.), Media and convergence management (pp. 117-133). Springer. https://doi.org/10.1007/978-3-642-36163-0_9 [details]
    • Waheed, M., Schuck, A. R. T., Neijens, P. C., & de Vreese, C. H. (2013). Values in the news: Comparing the news coverage of political speeches in developed and developing countries. Journalism Studies, 14(4), 618-634. Advance online publication. https://doi.org/10.1080/1461670X.2012.701910 [details]
    • Waheed, M., Schuck, A., Neijens, P., & de Vreese, C. (2013). Values in UN speeches: understanding the speechwriters’ perspectives. The International Communication Gazette, 75(7), 597-618. https://doi.org/10.1177/1748048513482542 [details]
    • Willemsen, L., Neijens, P. C., & Bronner, F. A. (2013). Webcare as customer relationship and reputation management? Motives for negative electronic word of mouth and their effect on webcare receptiveness. In S. Rosengren, M. Dahlén, & S. Okazaki (Eds.), Advances in advertising research (Vol. IV): The changing roles of advertising (pp. 55-69). Springer Gabler. https://doi.org/10.1007/978-3-658-02365-2_5 [details]

    2012

    • Araujo, T., & Neijens, P. (2012). Friend me: which factors influence top global brands participation in social network sites. Internet Research, 22(5), 626-640. https://doi.org/10.1108/10662241211271581 [details]
    • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2012). Sponsorship disclosure: effects of duration on persuasion knowledge and brand responses. Journal of Communication, 62(6), 1047-1064. https://doi.org/10.1111/j.1460-2466.2012.01677.x [details]
    • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2012). Zijn sponsorvermeldingen in televisieprogramma’s effectief? Tijdschrift voor Communicatiewetenschap, 40(4), 46-59. http://www.boomlemmatijdschriften.nl/tijdschrift/TCW/2012/4/TCW_1384-6930_2012_040_004_005.pdf [details]
    • Keer, M., van den Putte, B., & Neijens, P. (2012). The interplay between affect and theory of planned behavior variables. American Journal of Health Behavior, 36(1), 107-115. https://doi.org/10.5993/AJHB.36.1.11 [details]
    • Moorman, M., & Neijens, P. (2012). Political advertising. In S. Rodgers, & E. Thorson (Eds.), Advertising theory (pp. 297-309). (Routledge communication series). New York [etc.]: Routledge. [details]
    • Moorman, M., Willemsen, L. M., Neijens, P. C., & Smit, E. G. (2012). Program-involvement effects on commercial attention and recall of successive and embedded advertising. Journal of Advertising, 41(2), 25-37. https://doi.org/10.2753/JOA0091-3367410202 [details]
    • Neijens, P. C., & de Pelsmacker, P. (2012). Introduction. Journal of Marketing Communications, 18(3), 169-171. https://doi.org/10.1080/13527266.2012.701398 [details]
    • Russell, C. A., Russell, D. W., & Neijens, P. C. (2012). Evidence of country-based prejudices in the marketplace. In D. W. Russell, & C. A. Russell (Eds.), The psychology of prejudice: interdisciplinary perspectives on contemporary issues (pp. 113-127). (Psychology research progress). New York: Nova Science Publishers. [details]
    • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2012). The interacting role of media sequence and product involvement in cross-media campaigns. Journal of Marketing Communications, 18(3), 203-216. https://doi.org/10.1080/13527266.2011.567457 [details]
    • Willemsen, L. M., Neijens, P. C., & Bronner, F. (2012). The ironic effect of source identification on the perceived credibility of online product reviewers. Journal of Computer-Mediated Communication, 18(1), 16-31. https://doi.org/10.1111/j.1083-6101.2012.01598.x [details]
    • de Bruijn, G-J., Keer, M., van den Putte, B., & Neijens, P. (2012). Need for affect, need for cognition, and the intention-fruit consumption relationship: an action-control perspective. Health Education Journal, 71(5), 617-628. https://doi.org/10.1177/0017896911409735 [details]
    • de Pelsmacker, P., & Neijens, P. C. (2012). New advertising formats: how persuasion knowledge affects consumer responses. Journal of Marketing Communications, 18(1), 1-4. https://doi.org/10.1080/13527266.2011.620762 [details]

    2011

    2010

    2009

    2008

    2021

    • Araujo, T., & Neijens, P. (2021). Unobtrusive measures for media research. In J. Van den Bulck (Ed.), The International Encyclopedia of Media Psychology (Vol. 3). (The Wiley Blackwell-ICA International Encyclopedias of Communication). Wiley Blackwell. https://doi.org/10.1002/9781119011071.iemp0049 [details]

    2016

    2013

    • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2013). Appreciation and effects of sponsorship disclosure. In S. Rosengren, M. Dahlén, & S. Okazaki (Eds.), Advances in advertising research (Vol. IV): The changing roles of advertising (pp. 273-284). Springer Gabler. https://doi.org/10.1007/978-3-658-02365-2_21 [details]
    • Boerman, S., van Reijmersdal, E., & Neijens, P. (2013). "This program contains advertising": How the timing of sponsorship disclosure influences critical processing of sponsored content. Conference papers: International Communication Association: annual meeting, 2013. http://citation.allacademic.com/meta/p634919_index.html [details]

    2012

    2011

    2010

    • Faasse, J., Moorman, M., & Neijens, P. (2010). Mediaonderzoek. In J. Faasse, M. Moorman, & P. Neijens (Eds.), Media & reclame (pp. 43-62). Noordhoff. [details]
    • Faasse, J., Moorman, M., Neijens, P., & Smit, E. (2010). Kernbegrippen in mediaplanning. In J. Faasse, M. Moorman, & P. Neijens (Eds.), Media & reclame (pp. 29-41). Noordhoff. [details]
    • Neijens, P., & de Vreese, C. (2010). Hulp voor kiezers in referendums: is de Informatie en Keuze Enquête een steun voor niet-geïnformeerde of juist voor geïnformeerde kiezers? Res Publica, 52(1), 130-132. [details]
    • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). The perceived interactivity of top global brand websites and its determinants. In R. Terlutter, S. Diehl, & S. Okazaki (Eds.), Advances in Advertising Research (Vol. 1): Cutting Edge International Research (pp. 217-233). (European Advertising Academy). Gabler. https://doi.org/10.1007/978-3-8349-6006-1_15 [details]
    • Voorveld, H., Neijens, P., & Smit, E. (2010). Exploring the link between objectively and subjectively assessed interactivity on global brand websites. Conference papers: International Communication Association: annual meeting, 2010. http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=a1f0d20c-ffe2-419d-997e-aa8482596a58%40sessionmgr12&vid=10&hid=18 [details]
    • Voorveld, H., Neijens, P., & Smit, E. (2010). The role of media sequence and involvement in cross-media campaigns. Conference papers: International Communication Association: annual meeting, 2010. http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=a1f0d20c-ffe2-419d-997e-aa8482596a58%40sessionmgr12&vid=6&hid=18 [details]
    • Waheed, M., Schuck, A., de Vreese, C., & Neijens, P. (2010). More different than similar: values in political speeches of leaders from developed and developing countries. Conference papers: International Communication Association: annual meeting, 2010. [details]
    • Willemsen, L. M., Neijens, P. C., & Bronner, F. E. (2010). Not all created equal? The content characteristics and usefulness of online consumer reviews. (SWOCC working paper series; No. 2). SWOCC. http://www.swocc.nl/publicatie/not_all_created_equal/ [details]

    2009

    • Smit, E., Meppelink, C., & Neijens, P. (2009). To bind, to sell, to tell your story well. In P. De Pelsmacker, & N. Dens (Eds.), Advertising research: message, medium and context (pp. 79-86). Garant. [details]
    • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2009). Brand website studies: an integrated literature review. In P. De Pelsmacker, & N. Dens (Eds.), Advertising research: message, medium and context (pp. 201-211). Garant. [details]
    • van Reijmersdal, E., Smit, E., & Neijens, P. (2009). Context effects on reactions to television brand placement. In P. De Pelsmacker, & N. Dens (Eds.), Advertising research: message, medium and context (pp. 271-279). Garant. [details]

    2008

    • Costa Pereira, F., Verissimo, J., & Neijens, P. (2008). New trends in advertising research. Lisbon: Silabo Publishers. [details]
    • Moorman, M., Neijens, P. C., & Smit, E. G. (2008). Match-involvement during the 2006 FIFA world cup: its determinants and its effects on advertising processing. In K. Podkar, & Z. Jančič (Eds.), Corporate and marketing communications as a strategic resource : response to contemporary use, challenges and criticism (pp. 299-300). Fakulteta za družbene vede. http://www.cmc-conference.com/
    • Neijens, P. C., Smit, E. G., & Moorman, M. (2008). Taking up an event: Branding during the world championship soccer 2006. In K. Podnar, & Z. Jančič (Eds.), Corporate and marketing communications as a strategic resource : response to contemporary use, challenges and criticism (pp. 301-306). University of Ljubljana, Faculty of Social Sciences.

    2015

    2013

    • de Graaf, A., van den Putte, B., Zebregs, S., & Neijens, P. (2013). Effectief communiceren (7): Hoe lichten we laagopgeleide tieners effectief voor? Tekst[blad], 19(5-6), 48-49. [details]

    2012

    2009

    • Neijens, P. (2009). De academie dwaalt af. In M. Hoogerbrugge, M. Moorman, F. van Raaij, E. Smit, & R. van der Vorst (Eds.), Liber amicorum voor Giep Franzen (pp. 12-14). (SWOCC publicatie; No. 50). Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC. [details]

    2015

    • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2015). Brand placement in TV-programma's. In F. Bronner (Ed.), Insights in marketing intelligence: highlights en trends uit het MOA jaarboek 2015 (pp. 34-37). (MOA-reeks; No. 4). MOA, Center for Information Based Decision Making & Marketing Research.

    2021

    • Mazerant, K., Willemsen, L., Neijens, P. C., & van Noort, G. (2021). Topical advertising in enduring events: The role of timing and creativity in engagement with social media brand messages during COVID-19. Paper presented at ICORIA 2021.

    2019

    • Mazerant, K., Neijens, P. C., Willemsen, L., & van Noort, G. (2019). Instant success? The differential impact of the creative crafting of real-time marketing messages on Instagram. Paper presented at ICORIA 2019.
    • Mazerant, K., Neijens, P. C., Willemsen, L., & van Noort, G. (2019). Instant success? The differential impact of topical advertising on engagement with brand messages on Instagram. Paper presented at International Communication Association (ICA), Washington, United States.
    • Mazerant, K., Neijens, P. C., Willemsen, L., & van Noort, G. (2019). Thinking topical on Instagram? Think twice! An effect study of topical advertising on engagement with brand messages on Instagram. Paper presented at Etmaal van de Communicatiewetenschap, Nijmegen.
    • Smink, A. R., Frowijn, S., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2019). Shopping in augmented reality: The effects of informativeness, Enjoyment and intrusiveness on brand responses and personal data disclosure. Abstract from Etmaal van de Communicatiewetenschap, Nijmegen, Netherlands.

    2018

    • Kitirattarkarn, P., Araujo, T. B., & Neijens, P. C. (2018). Is it me or us? How national and individual collectivistic-individualistic values influence engagement with brand-related user generated content. Paper presented at International Conference of Research in Advertising (ICORIA), Valencia, Spain.
    • Smink, A. R., van Noort, G., van Reijmersdal, E. A., & Neijens, P. C. (2018). Augmenting your own face or your peer’s face with virtual branded content: To what extent do social use characteristics of augmented reality apps affect brand responses?. Abstract from Etmaal van de Communicatiewetenschap, Ghent, Belgium.
    • Smink, A. R., van Noort, G., van Reijmersdal, E. A., & Neijens, P. C. (2018). Do social use characteristics of an augmented reality experience matter? The effect of Snapchat's sponsored lenses on brand connections and brand responses. Paper presented at International Conference on Research in Advertising (ICORIA), Valencia, Spain.

    2017

    • Kitirattarkarn, P., Araujo, T. B., & Neijens, P. C. (2017). Motivations underlying consumers' online brand-related activities across cultures. Paper presented at 2017 American Academy of Advertising Global Conference, Tokyo, Japan.
    • Kitirattarkarn, P., Araujo, T. B., & Neijens, P. C. (2017). Understanding motivations underlying consumers’ online brand-related activities across individualistic and collectivistic cultures. Abstract from Etmaal van de Communicatiewetenschap.
    • Rauwers, F., Voorveld, H. A. M., & Neijens, P. C. (2017). Digital Magazine Advertising: Investigating The Persuasive Impact And Underlying Mechanisms Of Ad Interactivity In A Real-Life Setting.. Abstract from International Conference on Research in Advertising, Ghent, Belgium.
    • Smink, A. R., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2017). When Virtuality Becomes Reality: Three Underlying Processes that Explain Persuasive Consequences of Augmented Reality Apps. Paper presented at Paper presented at Etmaal van de Communicatiewetenschap, Tilburg, Netherlands.
    • Smink, A. R., van Reijmersdal, E. A., van Noort, G., & Neijens, P. C. (2017). When virtuality becomes reality: Three underlying processes that explain persuasive consequences of augmented reality apps. Abstract from International Conference on Research in Advertising, Ghent, Belgium.

    2016

    • Araujo, T. B., Wonneberger, A., Neijens, P. C., & de Vreese, C. H. (2016). How much time do you spend online? Testing the accuracy of self-reported measures of online media use. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
    • Rauwers, F., Voorveld, H. A. M., & Neijens, P. C. (2016). The Impact of Communication Features in Digital Magazines.
    • Wonneberger, A., Araujo, T. B., Neijens, P. C., & de Vreese, C. H. (2016). How Much Time Do You Spend Online and how Often? Testing the Accuracy of Self-Reported Measures of Internet Use. Abstract from 18th Annual Conference of the Methods Division of the German Communication Association (DGPuK), Amsterdam, Netherlands.
    • Zebregs, S., van den Putte, B., de Graaf, A. M., Lammers, J. M., & Neijens, P. C. (2016). The influence of affective, cognitive, and overall attitude on adolescents’ intention to drink alcohol. Abstract from Annual meeting of the International Communication Association (ICA), Fukuoka, Japan., .
    • van den Putte, B., de Graaf, A. M., Neijens, P. C., & Zebregs, S. (2016). Low-educated adolescents may be low-educated, but they are not stupid!. Abstract from Seminar Do You Catch My Drift? , Utrecht, Netherlands.

    2015

    • Araujo, T. B., Neijens, P. C., & Vliegenthart, R. (2015). How personality characteristics influence the diffusion of brand content on social network sites.
    • Araujo, T. B., Neijens, P. C., & Vliegenthart, R. (2015). Showing your social side: The antecedents and consequences of the diffusion of corporate social responsibility messages on Facebook and Twitter.
    • Voorveld, H. A. M., & Neijens, P. C. (2015). Do readers learn more or less from digital newspapers on tablets? A comparison of paper and digital newspaper reading and its effects. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Antwerp, Belgium, .
    • Zebregs, S., van den Putte, B., Neijens, P. C., de Graaf, A. M., & Lammers, J. (2015). The effects of narrative versus non-narrative information in school health education about alcohol drinking for low educated adolescents. Poster session presented at Poster presented at the annual meeting of the International Communication Association, San Juan, Puerto Rico, .
    • van den Putte, B., Nguyen, M. H., de Graaf, A., Zebregs, S., & Neijens, P. C. (2015). Improving the effectiveness of tobacco education for low-educated adolescents: Giving information or telling a story?. Poster session presented at Poster presented at the meeting of the European Health Psychology Society.

    2014

    • Araujo, T. B., & Neijens, P. C. (2014). Big data acquisition for brand content diffusion research.. Abstract from Paper presented at the Big Data for Advertising Research and Education Pre-conference, AAA Conference.
    • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2014). "This program contains product placement" vs. "PP". An eye tracking study on the effects of different types of sponsorship disclosures.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen.
    • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2014). Effects of disclosing brand placement on attention, the use of persuasion knowledge and brand responses: An eye tracking study.. Abstract from Paper presented at the Annual Conference of the European Marketing Academy (EMAC), Valencia, Spain.
    • Voorveld, H. A. M., Smit, E. G., Neijens, P. C., Segijn, C. M., & Bronner, A. E. (2014). Are online buyers driven by offline search? The role of online & offline media in the purchase process of different types of products. 68. Abstract from Paper presented at the conference of the American Academy of Advertising, Atlanta, GA.
    • Zebregs, S., van den Putte, B., Neijens, P. C., & de Graaf, A. M. (2014). Alcoholvoorlichting voor laagopgeleide adolescenten: De invloed van verbindingswoorden in voorlichtingsteksten op het effect op attitude en intentie.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, .
    • Zebregs, S., van den Putte, B., Neijens, P. C., & de Graaf, A. M. (2014). Health education about alcohol for low educated adolescents: The influence of textual markers on persuasion. Abstract from Paper presented at the annual conference of the International Communication Association (ICA), Seattle, USA, .
    • Zebregs, S., van den Putte, B., de Graaf, A. M., & Neijens, P. C. (2014). Voorlichting over alcohol en roken voor leerlingen van het praktijkonderwijs en VMBO-LWOO.. Abstract from Paper presented at the 24th Forum Alcohol & Drugs Onderzoek (FADO), Utrecht, .
    • de Graaf, A. M., van den Putte, B., Neijens, P. C., & Zebregs, S. (2014). Begrijpelijke en overtuigende gezondheidsvoorlichting voor laagopgeleide adolescenten: De rol van modaliteit.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Wageningen, .
    • de Graaf, A. M., van den Putte, B., Neijens, P. C., & Zebregs, S. (2014). Using narratives in school-based substance use prevention for low-educated adolescents.. Abstract from Paper presented at the StoryNet Workshop, Budapest, Hungary, .

    2013

    • Araujo, T. B., & Neijens, P. C. (2013). How informational, emotional and traceability cues in Twitter messages influence brand content pass-along behavior. Abstract from Paper presented at the 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia.
    • Araujo, T. B., Vliegenthart, R., & Neijens, P. C. (2013). Opinion leadership for brand content diffusion on Twitter: The role of influentials, bridge builders and strong ties. Abstract from Paper presented at the 12th International Conference on Research in Advertising (ICORIA), Zagreb, Croatia.
    • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2013). Does sponsorship disclosure timing influence viewers’ processing of program content?. Abstract from Paper presented at Etmaal van de Communicatiewetenschap.
    • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2013). How does the type of sponsorship disclosure affect viewers’ attention and persuasion knowledge? Insights from an eye tracking study. Paper presented at Paper presented at 12th International Conference of Research in Advertising.

    2012

    • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2012). How sponsorship disclosures on TV affect persuasion knowledge and brand responses.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Leuven, Belgium.
    • Boerman, S. C., van Reijmersdal, E. A., & Neijens, P. C. (2012). This program contains advertising: Effects of sponsorship disclosure on persuasion knowledge and brand responses.. Abstract from 11th ICORIA (International Conference on Research in Advertising).
    • Keer, M., Conner, M., van den Putte, B., & Neijens, P. C. (2012). The temporal stability and predictive validity of affect-based and cognition-based intentions. Paper presented at Paper presented at the meeting of the European Health Psychology Society, Prague, Czech Republic, .
    • Keer, M., van den Putte, B., de Wit, J., & Neijens, P. C. (2012). The effects of integrating instrumental and affective arguments in objective and narrative health messages. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Leuven, Belgium, .
    • Voorveld, H. A. M., Bronner, A. E., Neijens, P. C., & Smit, E. G. (2012). A new instrument to measure crossmedia consumer behavior in the purchase process.. Paper presented at Paper presented at the International Conference on Research in Advertising, Stockholm.
    • Voorveld, H. A. M., Smit, E. G., Neijens, P. C., & Bronner, A. E. (2012). Media guiding consumers across different stages of the purchase process (Abstract). 90. Abstract from 2012 Annual Conference of the Academy of Marketing Science.
    • Voorveld, H. A. M., Smit, E. G., Neijens, P. C., & Bronner, F. E. (2012). Media guiding consumers across different stages of the purchase process. 35-36. Abstract from 2012 Conference of the American Academy of Advertising, Myrtle Beach, South Carolina, United States. [details]
    • Willemsen, L. M., Neijens, P. C., & Bronner, A. E. (2012). Satisfy the unsatisfied? Motives for negative electronic word of mouth and their effect on webcare receptiveness.. Paper presented at Paper presented at the International Conference on Research in Advertising, Stockholm, Sweden, .
    • Willemsen, L. M., Neijens, P. C., Bronner, A. E., & Yersh, O. (2012). Articulations of consumer empowerment in negative electronic word of mouth.. Abstract from Paper presented at the Etmaal van de Communicatiewetenschap, Leuven, Belgium, .

    2011

    • Keer, M., van den Putte, B., & Neijens, P. (2011). Do actual and subjective attitude bases moderate the efficacy of affective and cognitive arguments?. Paper presented at Conference of the European Assocation of Social Psychology, Stockholm, Sweden.
    • Moorman, M., & Neijens, P. C. (2011). Determinants of candidates' media strategies during European elections.. Paper presented at Paper presented at the 64th WAPOR conference, Amsterdam, The Netherlands. http://wapor.unl.edu/wp-content/uploads/2012/01/Final_program_links.pdf
    • Waheed, M., Schuck, A. R. T., Neijens, P. C., & de Vreese, C. H. (2011). Embracing similarities and bridging gaps: Interviews with UN speechwriters.. Abstract from Paper presented at the World Communication Association Biennial Conference, Lima, Peru, .
    • Waheed, M., Schuck, A. R. T., Neijens, P. C., & de Vreese, C. H. (2011). Values in the news coverage of speeches: Comparing developed and developing countries.. Abstract from Paper presented at the World Communication Association Biennial Conference, Lima, Peru, .
    • Willemsen, L. M., Neijens, P. C., Bronner, F. E., & Koning, A. (2011). Credibility assessments of online product reviewers: The effects of perceived expertise and perceived trustworthiness.

    2010

    • Asbeek Brusse, E. D., Neijens, P. C., & Smit, E. G. (2010). (2010, December). "Talking to deaf ears?" Two Routes to Narrative Persuasion in Entertainment-Education.
    • Asbeek Brusse, E. D., Neijens, P. C., & Smit, E. G. (2010). (2010, February). "Make them listen" The process of narrative persuasion in Entertainment-Education in the Netherlands.
    • Keer, M., van den Putte, B., & Neijens, P. C. (2010). Affect as a mediator of social cognitive influences on health behaviour. Paper presented at Etmaal van de Communicatiewetenschap 2010, Gent, Belgium, .
    • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). (2010, February). Measuring interactivity of global brand websites..
    • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). Exploring the link between objectively assessed interactivity and interactivity perceptions.
    • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). Measuring interactivity of global brand websites.
    • Waheed, M., Schuck, A. R. T., Neijens, P. C., & de Vreese, C. H. (2010). (2010, February). More different than similar: Values in political speeches of leaders from developed and developing countries.
    • Willemsen, L. M., Bronner, A. E., & Neijens, P. C. (2010). (2010, June). The perceived usefulness of online consumer reviews. Paper presented at ICORIA 2010, .
    • Willemsen, L. M., Bronner, F. E., & Neijens, P. C. (2010). (2010, June). The usefulness of online consumer reviews..
    • Willemsen, L. M., Neijens, P. C., & Bronner, F. E. (2010). (2010, June). The suppression effect of trustworthiness on the relation between source expertise and online review attitude.
    • Willemsen, L. M., Neijens, P. C., Bronner, A. E., & de Ridder, J. A. (2010). (2010, February). Reviewing consumer reviews: content and usefulness of online product evaluations. http://togather.eu/handle/123456789/450
    • Willemsen, L. M., Neijens, P. C., Bronner, F. E., & de Ridder, J. A. (2010). (2010, February). Reviewing Consumer Reviews. Content and usefulness of online product evaluations.

    2009

    • Keer, M., van den Putte, B., & Neijens, P. C. (2009). The role of affect and cognition in health decision making. Paper presented at Etmaal van de Communicatiewetenschap, .
    • Moorman, M., Willemsen, L. M., Neijens, P. C., & Smit, E. G. (2009). Antecedents and Consequences of Program-Involvement: A Naturalistic Field Study..
    • Moorman, M., Willemsen, L. M., Neijens, P. C., & Smit, E. G. (2009). Causes and Effects of Program-Involvement on Commercial Recall and In-program Brand Recall..
    • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2009). Exploring the relationship between actual and perceived interactivity.
    • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2009). Hoe consumenten reageren op websites. Een overzicht van tien jaar onderzoek..
    • van Reijmersdal, E. A., Neijens, P. C., & Smit, E. G. (2009). Brand placement: Effecten van context op herinnering, waardering, en gedrag..
    • van Reijmersdal, E. A., Smit, E. G., & Neijens, P. C. (2009). Media influences on brand placement: Does it matter in which program a brand is placed?..

    2012

    • Keer, M., Conner, M., van den Putte, B., & Neijens, P. C. (2012). The temporal stability and predictive ability of affect-based and cognition-based intentions. Psychology & Health, 27(suppl. 1), 66-67.
    • Keer, M., van den Putte, B., de Wit, J., & Neijens, P. C. (2012). The effects of integrating instrumental and affective arguments in rhetorical and testimonial health messages. Psychology & Health, 27(suppl. 1), 245.

    2011

    2010

    • Keer, M., van den Putte, B., & Neijens, P. C. (2010). Affect as a mediator of social cognitive influences on health behavior. Psychology & Health, 25, 253.
    • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2010). Development of a coding instrument to measure interactivity of websites. Advances in Consumer Research, 37, 696. http://www.acrwebsite.org/volumes/v37/FinalPapers/504277_103940_v3.doc [details]

    2009

    • Keer, M., van den Putte, B., & Neijens, P. C. (2009). The role of affect and cognition in health decision making. Psychology & Health, 24, 228-229.

    Prijs / subsidie

    • Boerman, S. C., van Reijmersdal, E. A. & Neijens, P. C. (2013). Best Student Paper Award..
    • Neijens, P. C. (2013). NeFCA Career Award for a lifetime of scholarly achievement in communication science.
    • Boerman, S. C., van Reijmersdal, E. A. & Neijens, P. C. (2012). Beware: This is sponsored! How disclosures of sponsored content affect persuasion knowledge and brand responses..
    • Voorveld, H. A. M., Neijens, P. C. & Smit, E. G. (2012). The relation between actual and perceived interactivity. What makes the websites of top global brands truly interactive?. http://dx.doi.org/10.2753/JOA0091-3367400206
    • Neijens, P. C. (2010). Best Paper Award.
    • Voorveld, H. A. M., Neijens, P. C. & Smit, E. G. (2010). Outstanding Paper Award 2010. Best article of the year published in Internet Research, entitled: "Consumers' responses to brand websites: An interdisciplinary review".

    Lidmaatschap / relevante positie

    • Neijens, P. C. (2011). Conference Organiser, WAPOR's 64th Annual Conference 'Public Opinion and the Internet', Amsterdam.

    Tijdschriftredactie

    • de Pelsmacker, P. (editor) & Neijens, P. C. (editor) (2012). Journal of Marketing Communications (Journal).
    • Neijens, P. C. (editor) & de Pelsmacker, P. (editor) (2012). Journal of Marketing Communications (Journal).
    • Neijens, P. C. (editor) (2011). International Journal of Public Opinion Research (Journal).

    Spreker

    • Zebregs, S. (speaker), van den Putte, B. (speaker) & Neijens, P. C. (speaker) (9-6-2016). The importance of imagery for effects of narratives in health education materials on knowledge, International Communication Association (ICA) 66th Annual Conference, Fukuoka.
    • Zebregs, S. (speaker), van den Putte, B. (speaker) & Neijens, P. C. (speaker) (4-2-2016). The importance of imagery for effects of narratives in health education materials on knowledge, Etmaal van de Communicatiewetenschap, Amsterdam.
    • de Graaf, A. M. (speaker), Zebregs, S. (speaker), Neijens, P. C. (speaker) & van den Putte, B. (speaker) (2016). Improving health promotion on alcohol and tobacco for low-literature adolescents, closing conference of the NWO-programme ‘Comprehensible Language and Effective Communication’, Utrecht.
    • de Graaf, A. M. (invited speaker), van den Putte, B. (invited speaker), Neijens, P. C. (invited speaker) & Zebregs, S. (invited speaker) (19-9-2014). Begrijpelijke voorlichting over alcohol en roken aan laagopgeleide tieners., Invited lecture at the Programmadag Begrijpelijke taal, NWO, ZonMw, and ABN-AMRO, Amsterdam.
    • Neijens, P. C. (invited speaker) (1-9-2011). Persuasion in Non-traditional Forms of Advertising., Invited lecture, University of Vienna (Austria).
    • Neijens, P. C. (speaker) (1-12-2010). Content and Source Effects on Attitudes towards Online Consumer Reviews., Invited talk School for Mass Communication Research, University of Leuven, Leuven.
    • Neijens, P. C. (speaker) (1-5-2010). Non-traditional forms of advertising, Invited talk, Birmingham Business School, UK.
    • Moorman, M. (speaker), Willemsen, L. M. (speaker), Neijens, P. C. (speaker) & Smit, E. G. (speaker) (2009). Causes and effects of program-involvement on commercial recall and in-program brand recall., Annual Conference American Advertising Association., Cincinnati, March 2009..

    Andere

    • de Vreese, C. H. (organiser), Neijens, P. C. (organiser) & de Vries, D. A. (organiser) (2-10-2014). Organiser, Amsterdam. Research Priority Area Symposium: 'Media Exposure: Can it be measured?' (organising a conference, workshop, ...).
    • van Noort, G. (organiser), van Reijmersdal, E. A. (organiser), Voorveld, H. A. M. (organiser), Neijens, P. C. (organiser), Smit, E. G. (organiser) & Verlegh, P. W. J. (organiser) (26-6-2014 - 28-6-2014). Organizer of the International Conference on Research In Advertising (ICORIA), Amsterdam, June 26-28, 180 participants., Amsterdam (organising a conference, workshop, ...).
    • Neijens, P. C. (participant) & de Vreese, C. H. (participant) (21-9-2011 - 23-9-2011). Conference, Amsterdam. 64th WAPOR conference (participating in a conference, workshop, ...).

    2011

    • Voorveld, H. A. M., Neijens, P. C., & Smit, E. G. (2011). A 360° View of Multimedia Consumer Behavior. (MSI working paper). MSI.
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