Dr. A.M. (Marthe) Möller

Universitair Docent Entertainment Communicatie

Faculteit der Maatschappij- en Gedragswetenschappen

Programmagroep: Youth & Media Entertainment

Expertisegebied: sociale cohesie en mediagebruik, gedeelde online ervaringen, social media comments, online sociale invloed, machine learning

Fotograaf: Bastiaan Heus

Bezoekadres

Nieuwe Achtergracht 166
Kamernummer: C10

Postadres

Postbus 15791
1001 NG Amsterdam

Contactgegevens

a.m.moller@uva.nl

Links

Social media

Profiel

A. Marthe Möller (PhD, 2021) is Universitair Docent Entertainment Communicatie aan de Amsterdam School of Communication Research (ASCoR). In haar werk bestudeert Marthe hoe het gebruik van sociale media verbondenheid kan bevorderen. Dit doet ze door enerzijds te onderzoeken welke psychologische mechanismen hieraan ten grondslag liggen en wanneer mensen zich juist wel of niet met anderen verbonden voelen als ze media gebruiken. Anderzijds bestudeert Marthe hoe kunstmatige intelligentie en met name machine learning door wetenschappers gebruikt kan worden om dit onderwerp te bestuderen. Marthe is aangesloten bij het UvA Data Science Centre en ze is co-directeur van het Digital Communication Methods Lab.
Onderzoek
Onderzoeksmethoden

Experimenteel onderzoek

Inhoudsanalyses

Geautomatiseerde analyses van tekstdata

Huidig onderzoek

Marthe is op dit moment onder andere bij de volgende onderzoeksprojecten betrokken:

Verbonden door Entertainment: Binnen dit project is Marthe co-promotor van PhD kandidaat Zhiying (Diana) Liu. In het project wordt onderzocht hoe mediagebruik voor een gevoel van verbondenheid met anderen kan zorgen. Het richt zich daarbij met name op de rol van het samen bekijken en (online) bespreken van televisieprogramma's of films.

Duurzame relaties (samenwerking met dr. Rhianne W. Hoek): In dit project wordt onderzocht hoe influencers over klimaatverandering communiceren op sociale media. Het project kijkt naar hoe dit sociale media gebruikers kan stimuleren om een positieve bijdrage te leveren aan de maatschappij door milieubewuster te gaan leven.

AnNoBias: Dit project onder leiding van dr. Anne C. Kroon onderzoekt hoe de vooroordelen die mensen hebben beïnvloeden hoe ze berichten van anderen interpreteren. Het kijkt daarnaast ook hoe computermodellen (d.w.z. machine learning algoritmen) deze vooroordelen overnemen en hoe de resultaten van deze modellen hierdoor worden beïnvloed.

Beurzen & prijzen

Seed Funding Onderzoeksbeurs (2021, 2022)

ASCoR Baschwitz Jonge Onderzoeker Prijs (2022)

Van Reijmersdal Aspasia Fonds Onderzoeksbeurs (2021)
Onderwijs en PhD begeleiding
Bachelor

Computational Communication Science 2 (zie vakomschrijving)

Afstudeerproject (Bachelorscriptie, zie vakomschrijving)

Master

Scriptiebegeleiding (zie vakomschrijving)

Academisch Schrijven (onderdeel van Research Methods Tailored to the Thesis, zie vakomschrijving)

PhD begeleiding

Zhiying (Diana) Liu
Publicaties
2024

Möller, A. M., Vermeer, S. A. M., & Baumgartner, S. E. (2024). Cutting Through the Comment Chaos: A Supervised Machine Learning Approach to Identifying Relevant YouTube Comments. Social Science Computer Review, 42(1), 162-185. https://doi.org/10.1177/08944393231173895 [details]
Downloads
Cutting Through the Comment Chaos
Supplementary files
Supplementary Material-Cutting Through the Comment Chaos

Trilling, D., Araujo, T., Kroon, A., Möller, A. M., Strycharz, J., & Vermeer, S. (2024). Computational Communication Science in a Digital Society. In T. Araujo, & P. Neijens (Eds.), Communication Research into the Digital Society: Fundamental Insights from the Amsterdam School of Communication Research (pp. 247-264). Amsterdam University Press. https://doi.org/10.1515/9789048560608-016 [details]
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2023

Möller, A. M., & Boukes, M. (2023). Online social environments and their impact on video viewers: The effects of user comments on entertainment experiences and knowledge gain during political satire consumption. New Media & Society, 25(5), 999-1022. https://doi.org/10.1177/14614448211015984 [details]
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2022

Möller, A. M., & Boukes, M. (2022). Satirizing the clothing industry on YouTube: How political satire and user comments jointly shape behavioral intentions. Media Psychology, 25(5), 724-739. https://doi.org/10.1080/15213269.2022.2066004 [details]
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2021

Möller, A. M., Baumgartner, S. E., Kühne, R., & Peter, J. (2021). Sharing the fun? How social information affects viewers’ video enjoyment and video evaluations. Human Communication Research, 47(1), 25-48. https://doi.org/10.1093/hcr/hqaa013 [details]
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Möller, A. M., Baumgartner, S. E., Kühne, R., & Peter, J. (2021). The effects of social information on the enjoyment of online videos: An eye tracking study on the role of attention. Media Psychology, 24(2), 214-235. https://doi.org/10.1080/15213269.2019.1679647 [details]
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2020

Möller, A. M., Kühne, R., Baumgartner, S. E., & Peter, J. (2020). A social identity perspective on the effect of social information on online video enjoyment. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 14(4), Article 6. https://doi.org/10.5817/CP2020-4-6 [details]
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2019

Möller, A. M., & Kühne, R. (2019). The effects of user comments on hedonic and eudaimonic entertainment experiences when watching online videos. Communications: The European Journal of Communication Research, 44(4), 427-446. Advance online publication. https://doi.org/10.1515/commun-2018-2015 [details]
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Möller, A. M., Kühne, R., Baumgartner, S. E., & Peter, J. (2019). Exploring user responses to entertainment and political videos: An automated content analysis of YouTube. Social Science Computer Review, 37(4), 510-528. https://doi.org/10.1177/0894439318779336 [details]
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2018

de Vries, D. A., Möller, A. M., Wieringa, M. S., Eigenraam, A. W., & Hamelink, K. (2018). Social comparison as the thief of joy: Emotional consequences of viewing strangers' Instagram posts. Media Psychology, 21(2), 222-245. Advance online publication. https://doi.org/10.1080/15213269.2016.1267647 [details]
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2025

Möller, A. M. (2025). Do we really like what we like? How social influence processes shape our experiences when we are online. Web publication or website, In-Mind Magazine. https://www.in-mind.org/article/do-we-really-like-what-we-like-how-social-influence-processes-shape-our-experiences-when-we
2025

Möller, A. M., & Hoek, R. W. (2025). Are Para-Social Interactions enough? The effects of greenfluencers' communication strategies on pro-environmental behavior. Paper presented at Etmaal van de Communicatiewetenschap 2025, Brugge, Belgium.

Möller, A. M., & Strycharz, J. (2025). Searching for traces of Kama Muta: Examining viewers' responses to online videos. Paper presented at Etmaal van de Communicatiewetenschap 2025, Brugge, Belgium.

2024

Möller, A. M. (2024). What difference do comments really make? Finding the smallest meaningful difference in the entertainment experiences of online video viewers. Paper presented at Etmaal van de Communicatiewetenschap 2024, Rotterdam, Netherlands.

2023

Möller, A. M., Hoek, R. W., Helwegen, B., & Thijs, G. (2023). On the road to sustainability: Themes and strategies used by Dutch greenfluencers on Instagram and their relation with user activity. Abstract from Etmaal Communicatiewetenschap 2023, Enschede, Netherlands.

Möller, A. M., Hoek, R. W., Helwegen, B., & Thijs, G. (2023). On the road to sustainability: Themes and strategies used by Dutch greenfluencers on Instagram and their relation with user activity. Paper presented at 73rd Annual Conference of the International Communication Association (ICA), Toronto, Canada.

2022

Möller, A. M., & Boukes, M. (2022). Satirizing the clothing industry on YouTube: How political satire and user comments jointly shape behavioral intentions. Paper presented at Etmaal van de Communicatiewetenschap.

2021

Möller, A. M., & Boukes, M. (2021). Watching infotainment "together": The effects of user comments on entertainment experiences and knowledge gain of political satire viewers. Paper presented at International Communication Association (ICA), United States.

2020

Möller, A. M., Baumgartner, S. E., Kühne, R. J., & Peter, J. (2020). Sharing the fun? How social information affects viewers' video enjoyment and video evaluations. Abstract from Cyberspace International Conference, Brno, Czech Republic.

Möller, A. M., Kühne, R. J., Baumgartner, S. E., & Peter, J. (2020). A social identity perspective on the effects of social information. Abstract from Etmaal van de Communicatiewetenschap 2020.

Möller, A. M., Kühne, R. J., Baumgartner, S. E., & Peter, J. (2020). A social identity perspective on the effects of social information. Paper presented at International Communication Association (ICA), Gold Coast, Australia.

2019

Möller, A. M., Baumgartner, S. E., Kühne, R. J., & Peter, J. (2019). Attention to user comments on YouTube: An eye tracking study. Abstract from Etmaal van de Communicatiewetenschap, Nijmegen.

Möller, A. M., Baumgartner, S. E., Kühne, R. J., & Peter, J. (2019). Attention to user comments on YouTube: An eye tracking study. Poster session presented at International Communication Association (ICA), Washington, United States.

2018

Möller, A. M., Baumgartner, S. E., Kühne, R. J., & Peter, J. (2018). Social information on YouTube. Poster session presented at 9th CAT MCIG Doctoral Consortium, Prague, Czech Republic.

Möller, A. M., Kühne, R. J., Baumgartner, S. E., & Peter, J. (2018). Exploring user responses to entertainment and political videos: An automated content analysis of YouTube. Paper presented at Etmaal van de Communicatiewetenschap, Ghen, Belgium.

2017

Möller, A. M. (2017). Through the looking-glass: The effects of user comments on entertainment experiences in response to an animated short film. Paper presented at Etmaal van de Communicatiewetenschap.

2016

Wieringa, M. S., Eigenraam, A. W., Hamelink, K., Möller, A. M., & de Vries, D. (2016). Social comparison as the thief of joy: Emotional consequences of viewing strangers' Instagram posts. Abstract from Etmaal van de Communicatiewetenschap, Amsterdam, Netherlands.
Prijs / subsidie

Möller, M. (2022). ASCoR Baschwitz Young Scholar Award.

Andere

van der Wal, A. (organiser), Boerman, S. (organiser), de Jong, C. (organiser), Hendriks, H. (organiser), Jonkman, J. (organiser), Mollen, S. (organiser), Möller, M. (organiser), van Straten, C. (organiser) & Vliegenthart, R. (organiser) (6-2-2020 - 7-2-2020). Etmaal van de Communicatiewetenschap, Amsterdam. In February 2020, ASCoR hosted the “Etmaal van de Communicatiewetenschap”, the annual conference for all communication science scholars in the (…) (organising a conference, workshop, ...). https://nefca.eu/etmaal/etmaal-van-de-communicatiewetenschap-2020/
2021

Möller, A. M. (2021). Shared enjoyment: Online videos, social information, and hedonic entertainment experiences. [Thesis, fully internal, Universiteit van Amsterdam]. [details]
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Dr. A.M. (Marthe) Möller

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