Monika Kackovic is an Associate Professor and coordinator of the MSc BA Entrepreneurship and Innovation in the Creative Industries (EMCI) program at the University of Amsterdam Business School. She also teaches in this program, namely the Theories of Entrepreneurship and Management in the Cultural Industries, Strategic Marketing and Management in the Creative Industries, and Cultural Entrepreneurship and Innovation. In academic research, she integrates insights from business science and computational social science to understand better the dynamics of creativity, entrepreneurship, innovation, and success in the cultural and creative industries. Her work has been published in the International Journal of Research in Marketing, Entrepreneurship Theory and Practice, and ACM Multi-Media; it has also been featured in a number of popular press outlets, such as Boekman. Monika received her MSc (cum laude) and Ph.D. from the University of Amsterdam, Faculty of Economics and Business. She also graduated from a prestigious visual arts school and remains active as a visual artist and consultant in the arts and culture sector.
2022 - present: Associate Professor in Entrepreneurship and Innovation
2023 - present: Creative Industries Business Research Lab (CI/X: Lab) Lead
2023-2027 - (special appointment) Committee Member for Grant Decisions for the Visual Arts Post Academic Institutions. The Netherlands Ministry of Education, Culture and Science.
2016 - 2022: Assistant Professor in Entrepreneurship and Innovation
Entrepreneurship and Innovation
Observable Persuaders: A Longitudinal Study on the Effects of Quality Signals in the Contemporary Visual Art Market
Data Science Center (DSC) research grant of € 335,000 (co-applicant). Project title: "The Innovation Genome" (2022-2026)
Global Digital Cultures (GDC) research grant of € 30,000 (main applicant). Project title: "Global Digital Art: Perspectives on Categories, Place, and Economic Calue in the Crypto Market" (2021-2022)
Digital Transformations ABS/FEB research grant of € 200,000 (co-applicant). Project title: " A New Way of Looking: Tipping Points in Categorization and Canonization in the Art Market" (2020-2024)
Netherlands Organization for Scientific Research (NWO) Strategic research grant of € 450,000 (co-author). Project title: "Corporate Collections as Emerging Heritage: Art Market Dynamics, Corporate Strategies and Public Support for the Arts" (2016-2019)
Netherlands Organization for Scientific Research (NWO) Mosaic Ph.D. research grant of € 200,000 (main applicant). Project title: Observable Persuders: A Longitudinal Study on the Effects of Quality Signals in the Contemporary Visual Art Market (2012-2016)