Rutger de Graaf is driven by the belief that effective communication serves as a catalyst for innovation. With a strong background in developing and implementing communication strategies, his passion lies in leveraging this powerful tool to drive transformative change.
Rutger de Graaf has a profound and unwavering passion for communication, encompassing its theory, science, history, and practical application. He strongly believes in strengthening sustainable relationships among stakeholders through the principles of transparency and evidence-based public relations (P.R.). Rutger recognizes the significance of research, knowledge sharing, and the implementation of corporate social responsibility (CSR) projects as essential tools for crafting compelling narratives within corporate storytelling.
Rutger is a member of various advisory boards, supervisory boards, and committees, with a focus on health care innovation and communication.