In the Consumer Marketing track, you gain an in-depth understanding of consumer characteristics, behaviours and motivations as inputs for effective marketing strategies.

In the Digital Business track, you dive into the opportunities and challenges of IT innovations and their impact on organisations and businesses.

In the Digital Marketing track, you explore the impact of the digitised business environment on marketing processes and customer value creation.

In the Entrepreneurship and Innovation track, you explore the most advanced theories devised and practiced by the current hub of innovators and entrepreneurs.

In the Entrepreneurship and Management in the Creative Industries track, you learn state-of-the-art theories rooted in different business disciplines, such as strategic marketing, management, entrepreneurship and digital innovation, applied to the creative industries.

In the International Business track, you learn about the challenges multinational enterprises face when doing business abroad.

How can managers make more effective decisions? This is the core question you will learn how to answer in the Leadership and Management track.

In this track you will learn to look at international trade and global business from both a business and economics perspective.

How can firms create and execute an effective strategy? In the Strategy track you unravel the theoretical origins of strategic corporate decisions.

In this track, you will gain insights into essential business strategies, digital economies, and the processes behind business transformation.