International Business (Business Administration)

In the International Business track, you will learn about the challenges faced by multinational enterprises. In an increasingly complex and competitive global environment, characterised by political tensions, economic uncertainty, and the impact of climate change, multinationals face a wide variety of challenges when doing business abroad. The need to navigate both macro-level and supranational pressures on the one hand, and local contexts and constraints, on the other, results in complex decision making that includes choices of market entry modes and internationalisation strategies, among others. The International Business track provides you with the tools necessary to understand and develop the complex decisions faced by multinationals. This is one of the tracks you can opt for in our Master's in Business Administration.