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De rol van timing en creativiteit bij reclamemaken
Communicatiewetenschap
Mw. K. Dubois promoveert op het proefschrift: 'Topical Advertising: The Role of Timing and Creativity in Understanding its Effectiveness'. Promotor is prof. dr. G. van Noort. Copromotoren zijn dr. L.M. Willemsen en prof. dr. P.C. Neijens.
Kerngegevens van evenement
De rol van timing en creativiteit bij reclamemaken
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