K.B. (Koji) Yoshimura

Lecturer

Faculty of Social and Behavioural Sciences

CW : Youth & Media Entertainment

Visiting address

Nieuwe Achtergracht 166

Postal address

Postbus 15791
1001 NG Amsterdam

Contact details

k.b.yoshimura@uva.nl

Social media

Profile
Koji Yoshimura is a Lecturer of Youth and Media Entertainment in the Department of Communication Science at the University of Amsterdam. He earned his PhD in Media and Communication from Texas Tech University (USA).

Koji conducts research on the effects of media entertainment (film, television, video games), with particular interests in narratives and morality. Specifically, he currently investigates research questions such as:

How do viewers make sense of ambiguous media narratives?

How does perceived narrative ambiguity lead to eudaimonic media effects?

How do viewers comprehend non-linear and interactive narratives (e.g., video games), and what are the effects of such narratives?

Research expertise

Media Entertainment

Media and Morality

Narrative Comprehension

Mediated Social Perception

Mediated Violence

Video Games and Interactivity
Research
Research methods

Survey

Experiment
Teaching
BA

Graduation Project Entertainment Communication

Statistical Modeling for Communication Research

MA

Developing Media Entertainment

Master’s Thesis Supervision Entertainment Communication
Publications
- refereed (6)
2024

Bowman, N. D., Klecka, H., Li, Z., Yoshimura, K. B., & Green, C. S. (2024). A continuous-space description of video games: A preliminary investigation. Psychology of Popular Media. Advance online publication. https://doi.org/10.1037/ppm0000522

2023

Bowman, N. D., Yoshimura, K. B., Bohaty, E., & Condis, M. (2023). “Makes me feel like I was born in the wrong era”: Gamer self-efficacy and appreciation, rather than controller type, correlate with historical nostalgia when playing a retrogame. Psychology of Popular Media. Advance online publication. https://doi.org/10.1037/ppm0000492

Cohen, E. L., West, M., Yoshimura, K., Farrell, M. E., & Swain, A. (2023). Normative influence of the stars: The relative indirect effects of celebrity exemplars on vaping norm perceptions through liking, parasocial relationship strength, and wishful identification. Health Communication. Advance online publication. https://doi.org/10.1080/10410236.2023.2245594

Riggs, R. E., & Yoshimura, K. (2023). The Influence of Group Identification with Student Subgroups on Perceptions of Bystander Intervention to Prevent Sexual Assault. Violence Against Women, 29(6-7), 1144-1167. https://doi.org/10.1177/10778012221104842

2022

Bowman, N. D., Velez, J., Wulf, T., Breuer, J., Yoshimura, K., & Resignato, L. J. (2022). That Bygone Feeling: Controller Ergonomics and Nostalgia in Video Game Play. Psychology of Popular Media, 12, 147-158. https://doi.org/10.1037/ppm0000382

Yoshimura, K., Bowman, N. D., Cohen, E. L., & Banks, J. (2022). Character morality, enjoyment, and appreciation: a replication of Eden, Daalmans, and Johnson (2017). Media Psychology, 25, 181-207. https://doi.org/10.1080/15213269.2021.1884096
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Ancillary activities

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K.B. (Koji) Yoshimura

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