Esther Weltevrede is Associate Professor of New Media and Digital Culture in the Media Studies department at the University of Amsterdam. Her research explores the various research affordances of digital media, with a specific interest in conceptual and methodological innovations in the study of mobile apps and the market for social media engagements. She co-authored Algorithmic Authenticity (Meson Press, 2023). Her work has been published in highly-ranked peer-reviewed journals, including Theory, Culture & Society, Journal of Cultural Economy, Social Media + Society, New Media & Society, Computational Culture, and Big Data & Society. She is a founding member of the Digital Methods Initiative (DMI) and the App Studies Initiative (ASI), and a member of the Beyond Verification (BV) research group and Public Data Lab (PDL). She received a research grant from the Dutch Research Council (NWO) for her project on Apps and Data Infrastructures.