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M. (Myrthe) Blösser

PhD Candidate
Faculty of Economics and Business
Section Marketing

Visiting address
  • Plantage Muidergracht 12
Postal address
  • Postbus 15953
    1001 NL Amsterdam
  • Ensuring Fair Artificial Intelligence and Markets

    My research is centered around ensuring the use of fair, accountable, explainable and transparent artificial intelligence (AI) from the perspective of consumer- and social psychology. I examine different methods in which we can decrease social injustice due to AI and ways to increase AI literacy. As such, my research has a special focus on marginalized citizens, technology ethics, AI regulation, and Explainable AI (XAI). Additionally, I’m interested in moral markets and market inequalities, especially between genders. 

    Keywords: Fair AI, AI literacy, (Marginalized) Citizen Responses to Technology, XAI, Technology Ethics, Gender Inequalities, Moral Markets. 

    Methods: Experiments, Field studies. 

  • Publications

    2024

    • Blösser, M., & Weihrauch, A. (2024). A consumer perspective of AI certification – the current certification landscape, consumer approval and directions for future research. European Journal of Marketing, 58(2), 441-470. https://doi.org/10.1108/EJM-01-2023-0009
    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
  • Ancillary activities
    No ancillary activities