Topical Advertising: The Role of Timing and Creativity in Understanding its Effectiveness
Communication Science
Mw. K. Dubois will defend the dissertation 'Topical Advertising: The Role of Timing and Creativity in Understanding its Effectiveness'. Supervisor is Prof. G. van Noort. The co-supervisors are Dr L.M. Willemsen and Prof. P.C. Neijens.
Event details of
Topical Advertising: The Role of Timing and Creativity in Understanding its Effectiveness
- Date
- 7 July 2022
- Time
- 14:00
- Location
- Aula - Lutherse kerk
You can find UvA dissertations and other publications in the UvA-DARE database.
You can watch the ceremony here.
