Dr. G.A. (Gerben) Moerman

Faculty of Social and Behavioural Sciences

Programme group: Political Sociology: Power, Place and Difference

Area of expertise: social research methodology, qualitative research methods, mixed methods, collaborative interpretation, interviewing techniques, qualitative data analysis, participatory research,

Photographer: UvA

Visiting address

Nieuwe Achtergracht 166
Room number: B6.09

Postal address

Postbus 15508
1001 NA Amsterdam

Contact details

Social media

Profile

Welcome!

I am a social research methodologist specialising in qualitative research methods, mixed methods, and collaborative interpretation. My research focuses on interviewing behaviour, qualitative data analysis, and participatory research, often integrating digital tools like ATLAS.ti and Panel.

I currently serve as Programme Director of the Research Master in Sociology at the University of Amsterdam and as an Adjunct Professor at Universitas Hasanuddin (Indonesia). Teaching and mentoring students has always been central to my work, and I was honoured to be named Lecturer of the Year at the University of Amsterdam (2011).

Research & Teaching

My PhD (Vrije Universiteit Amsterdam, 2010) explored the role of probing tactics in open interviews, using a large-scale experiment to analyse their effects on data quality. This research laid the foundation for my ongoing work on interviewing, qualitative analysis, and methodological reflexivity.

In my teaching, I focus on making qualitative research accessible and rigorous. I developed a Coursera MOOC on Qualitative Research Methods, which has reached over 100,000 students worldwide. At UvA, I teach and coordinate courses in qualitative methods, mixed methods, and social research methodology at the BSc, MSc, and PhD levels.

Current Projects & Public Engagement

Beyond academia, I co-founded Panel, a tool designed for collaborative interpretation and citizen participation in research and decision-making. I am also an active member of ESA RN20 (Qualitative Methods) and KWALON, where I contribute to discussions on the future of qualitative research.

I regularly engage in public lectures, workshops, and consulting projects. In 2014, I was invited to give five public lectures at the Universiteit van Nederland, making research methodology accessible to a broader audience.

Links & More

• Coursera MOOC

• Panel: Collaborative Interpretation Tool

• LinkedIn

Lecturer of the year 2011:
•   The evidence

•   The most beautiful part (in dutch)

•   The movie

Google Profile

LinkedIn
Teaching
Courses 2024-2025

Social Research Methodology (Bachelor Sociology 6 EC)

Interpretating Qualitative Data (Research Master Social Sciences 6 EC)

Mixed Methods (Bachelor Sociology 6 EC)
Publications
2024

Baillergeau, E., Veltkamp, G., Bröer, C., Helleve, A., Kulis, E., Lien, N., Luszczynska, A., Mendes, S., Rito, A., Moerman, G., de Sauvage Nolting, R., & Klepp, K.-I. (2024). Democratising participatory health promotion: power and knowledge involved in engaging European adolescents in childhood obesity prevention. Health, Risk & Society, 26(5-6), 201-221. https://doi.org/10.1080/13698575.2024.2338120 [details]
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2023

Ardon, D., Moerman, G., & van der Voort, A. (2023). Afsluiting: Engagerende methoden als emanciperend instrument. KWALON, 28(3), 227-234. https://doi.org/10.5117/KWA2023.3.007.ARDO [details]

Bröer, C., Ayuandini, S., Baillergeau, E., Moerman, G., Veltkamp, G., Luszczynska, A., Budin-Ljøsne, I., Rito, A. I., Stensdal, M., Lien, N., & Klepp, K.-I. (2023). Recruiting and engaging adolescents in creating overweight and obesity prevention policies: The CO-CREATE project. Obesity Reviews, 24(S1), Article e13546. https://doi.org/10.1111/obr.13546 [details]
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Bröer, C., Veltkamp, G., Ayuandini, S., Baillergeau, E., Moerman, G., de Sauvage , R., Banik, A., Luszczynska, A., Mendes, S., Klepp, K.-I., Helleve, A., Nesrallah, S., Lien, N., & Kaur Grewal , N. (2023). Negotiating policy ideas: Participatory action research projects across five European countries. Ethics, Medicine and Public Health , 28, Article 100905. https://doi.org/10.1016/j.jemep.2023.100905 [details]
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Ooijevaar, J., & Moerman, G. (2023). Collaboratieve interpretatie als instrument voor bewonersparticipatie. KWALON, 28(3), 198-210. https://doi.org/10.5117/KWA2023.3.005.OOIJ [details]

Samdal, O., Budin-Ljøsne, I., Haug, E., Helland, T., Kjostarova-Unkovska, L., Bouillon, C., Bröer, C., Corell, M., Cosma, A., Currie, D., Eriksson, C., Felder-Puig, R., Gaspar, T., Hagquist, C., Harbron, J., Jåstad, A., Kelly, C., Knai, C., Kleszczewska, D., ... Klepp, K.-I. (2023). Encouraging greater empowerment for adolescents in consent procedures in social science research and policy projects. Obesity Reviews, 24(S2), Article e13636. https://doi.org/10.1111/obr.13636 [details]
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2019

Brown, P., Moerman, G., & Bröer, C. (2019). Interviews as a Means of Exploring Risk Lifeworlds: Excavating the Roots of Everyday Meanings, Experiences and Practices. In A. Olofsson, & J. O. Zinn (Eds.), Researching Risk and Uncertainty: Methodologies, Methods and Research Strategies (pp. 205-230). (Critical Studies in Risk and Uncertainty). Palgrave Macmillan. https://doi.org/10.1007/978-3-319-95852-1_9 [details]

2018

Van der Kooij, I. W., Chotoe-Sanchit, R. K., Moerman, G., Lindauer, R. J. L., Roopnarine, J. R., & Graafsma, T. L. G. (2018). Perceptions of Adolescents and Caregivers of Corporal Punishment: A Qualitative Study Among Indo-Caribbean in Suriname. Violence and victims, 33(4), 686-707. https://doi.org/10.1891/0886-6708.VV-D-16-00222 [details]

2017

van der Kooij, I. W., Nieuwendam, J., Moerman, G., Boer, F., Lindauer, R. J. L., Roopnarine, J. L., & Graafsma, T. L. G. (2017). Perceptions of Corporal Punishment among Creole and Maroon Professionals and Community Members in Suriname. Child Abuse Review, 26(4), 275-288. https://doi.org/10.1002/car.2475 [details]

2016

Bröer, C., Moerman, G., Wester, J. C., Rubinstein Malamud, L., Schmidt, L., Stoopendaal, A., Kruiderink, N., Hansen, C., & Sjølie, H. (2016). Open Online Research: Developing Software and Method for Collaborative Interpretation. Forum, Qualitative Sozialforschung, 17(3), Article 2. http://www.qualitative-research.net/index.php/fqs/article/view/2388/4039 [details]
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2014

Bröer, C., Moerman, G., Spruijt, P., & van Poll, R. (2014). Risk policies and risk perceptions: a comparative study of environmental health risk policy and perception in six European countries. Journal of Risk Research, 17(4), 525-542. https://doi.org/10.1080/13669877.2014.889197 [details]
2015

Moerman, G. A. (2015). Time for citizen science in the social sciences. Web publication or website, . http://socialtheoryapplied.com/2015/01/03/time-citizen-science-social-sciences/

2013

Moerman, G. (2013). Leren is hertyperen. KWALON, 18(2), 78-81. http://www.boomlemmatijdschriften.nl/tijdschrift/KWALON/2013/2/KWALON_1385-1535_2013_018_002_004 [details]

Moerman, G. A., Thunnissen, E., & Verhoeven, M. (2013). De student van tegenwoordig. Nerds versus luie studenten.. Web publication or website, Kennislink.nl. http://www.kennislink.nl/publicaties/de-student-van-tegenwoordig

2010

Moerman, G. (2010). Het goede open interview. Sociologie Magazine, 18(1), 11-13. http://www.sociologiemagazine.nl/artikel/het-goede-open-interview [details]
Prize / grant

Moerman, G. A. (2011). UvA Lecturer of the Year.

Media appearance

Moerman, G. A. (09-11-2014). De kunst van het goede interview [Radio] Amsterdam, AmsterdamFM. De kunst van het goede interview.

Moerman, G. A. (06-06-2014). Over de kop [Television] NTR, Den Bosch. Over de kop.

Moerman, G. A. (29-04-2014). Over liegen, zoenen en hondenangst (over "breaching") [Television] Nederland 2. Over liegen, zoenen en hondenangst (over "breaching").

Moerman, G. (21-03-2014). Waarom zijn alle wetenschappers fraudeurs? [Web] Universiteit van Nederland. Universiteit van Nederland. https://universiteitvannederland.nl/college/waarom-zijn-alle-wetenschappers-fraudeurs

Talk / presentation

Moerman, G. A. (invited speaker) (4-12-2014). Big textual data and a little interpretation, An International debate on social science methodologies: What needs to be done?, Coïmbra.

Moerman, G. A. (invited speaker) (29-10-2014). Winterhelden en zomersukkels, Ashram Colleges, Alphen aan de Rijn.

Moerman, G. A. (invited speaker) (11-9-2014). Hoe word je gelukkig van sociale wetenschap?, Fosfor Lezing, Zaanstad.

Moerman, G. A. (invited speaker) (13-6-2014). Paul McCartney is al jaren dood!, De Persgroep: Advertiser's Summit Lasting Legends, Hamburg.

Others

Moerman, G. (participant) (2016 - 2017). Research For Sarphati Amsterdam (other).

Moerman, G. (organiser), Broer, C. (organiser), Veenis, M. (organiser) & Grassiani, E. (organiser) (27-8-2014 - 29-8-2014). #Ethnography: Trends, Traverses and Traditions (organising a conference, workshop, ...).
2023

Bouma, S. (2023). Werk als oplossing? Narratieven over de waarde van werk ter preventie van en herstel na partnergeweld. [Thesis, externally prepared, Universiteit van Amsterdam]. [details]
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2010

Moerman, G. A. (2010). Probing Behaviour in Open Interviews: A Field Experiment on the Effects of Probing Tactics on Quality and Content of the Received Information. [Thesis, fully external, Vrije Universiteit Amsterdam]. PhD-thesis Vrije Universiteit. http://hdl.handle.net/1871/15788
This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
Ancillary activities
- Panel BV
  Medeontwikkelaar & Methodologisch advies bij deze UvA Startup.

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Dr. G.A. (Gerben) Moerman

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